Idea that sticks: Installation made entirely from tape

Paris – Look up at the Palais de Tokyo gallery and you’ll see an eerie web of glistening plastic with people crawling about inside.

Tape Paris is an interactive art installation made entirely of Scotch Tape, a sprawling, ghostly web of interconnecting tunnels strong enough for visitors to venture inside.

Sponsored by Swedish fashion label COS, Tape Paris has been created by Berlin-based Numen/For Use, a design collective, and uses 44km of the tape.

Tape Paris is just one of 30 artworks currently on display at the Inside exhibition at Palais de Tokyo, which runs until 11 January 2015.

Read our macrotrend on Symbiotic Branding for more on how brands are maximising the benefits of thrift and appealing to a customer base that is increasingly open and participatory.