General Store & Co. by Big Dog Creative General Store & Co. by Big Dog Creative
General Store & Co. by Big Dog Creative General Store & Co. by Big Dog Creative
General Store & Co. by Big Dog Creative General Store & Co. by Big Dog Creative

One-stop shop: The bar and trading post down under

04 : 04 : 2014 Convergence Retail : Melbourne : Symbiotic Branding

Melbourne – Inspired by the US trading posts of the past, where everything from milk to beaver pelts was on sale, the General Store & Co is a new Australian bar that offers ‘grog, goods and groceries’.

Visitors to the General Store & Co can stop by for a drink, a haircut at the in-house barber or to pick up a book or two. The establishment is open until 3:00am, barber included, and then opens the next morning and sells coffee to the early birds as they browse through clothing and canned goods imported from all over the world.

The interior reflects this hodge-podge ideal, and features a mix of petrol pumps and shipping crates and – the pièce de resistance – an imported wall of American PO Boxes that look like they have come straight from the Wild West.

Specialist stores are increasingly making way for one-stop shops. For more on this mish-mash retail, see our Convergence Retail market report. 

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