Fiction

Real-world gaming

News

Real-world gaming

Paris – Ubisoft is releasing a film that introduces the real-life stories behind its Tom Clancy’s Ghost Recon: Wildlands game.

Ubisoft : Faction Marketing : Netflix

Big Ideas

Sci-fi stories

Global – Microsoft has released a free e-book written by nine sci-fi authors who were given unprecedented access to its R&D department.

Microsoft : Short Stories : Fiction

Glen Neath: Creating theatre in darkness

Viewpoints

Glen Neath: Creating theatre in darkness

Theatre-maker and writer Glen Neath explains why narrative isn’t essential to an effective and emotional theatre experience.

Immersive Theatre : Futuretainment : Binaural Sound

Drawing on the imagination: Agency invents heritage for café

News

Drawing on the imagination: Agency invents heritage for café

Yerevan, Armenia – What is a brand without an identity? Louis Charden, a new concept for a café and bakery, was instilled with an identity and...

Personality Brands : Faction Marketing : Brand Identity

In character: Showroom uses fiction to sell wares

News

In character: Showroom uses fiction to sell wares

Weil am Rhein, Germany – Truth may be stranger than fiction, but fiction can be a powerful selling tool. Swiss furniture company Vitra is using fic...

Faction Marketing : Personality Brands : Fiction

Design Directions

Mr Fogg's

‘Anything one man can imagine, other men can make real,’ wrote Jules Verne in his masterpiece, Around the World in 80 Days. In the same way, the li...

Vintage : Bars : Victorian

Fantasy world: Viral campaign brings film to life

News

Fantasy world: Viral campaign brings film to life

Global – In a viral marketing campaign for forthcoming science fiction film Elysium real-world advertisements have been placed in public spaces suc...

Advertising : Video Sharing Culture : Fiction

Moon for two: Chinese lunar fairy tale inspires luxury hotel

News

Moon for two: Chinese lunar fairy tale inspires luxury hotel

Hong Kong – A new hotel, set to open in August, has been inspired by the Chinese Moon Festival and its most famous fairy tale.

Hotel : Hong Kong : Storytelling

Design Directions

Miss Ko

Ridley Scott created a vision of what future Asian dining could be like in Blade Runner. It was Harrison Ford sitting in the rain on a smoggy stree...

Branding : Restaurant : Paris

Personality shines through for Australian consumers

Big Ideas

Personality shines through for Australian consumers

Personality shines through for Australian consumers

Fashion : Fiction : Character

A new business era: The Co-commerce Revolution

News

A new business era: The Co-commerce Revolution

A new business era: The Co-commerce Revolution

Developing Economies : Fact : Middle-class

Lost and found: Old photos inspire designers

News

Lost and found: Old photos inspire designers

Lost and found: Old photos inspire designers

Design : Jug : Vera

Faction Marketing

Macro Trends

Faction Marketing

Desensitised to authenticity, and spoiled by the know-everything, see-everything transparency culture of the web, consumers are once more suspendin...

Fact : Fiction : Fake

Going dotty: Louis Vuitton online game is spot on

News

Going dotty: Louis Vuitton online game is spot on

Going dotty: Louis Vuitton online game is spot on

#LVKusama : Blogger : Book

Tales up: Harnessing the power of storytelling

News

Tales up: Harnessing the power of storytelling

Tales up: Harnessing the power of storytelling

Advertising : Tv : Axe

Design Directions

Hyper-reality

As explored in Faction Marketing, industries are blurring the lines between fact and fiction to create a credible, enticing faction landscape that ...

Fiction : Second Life : Graphics

Plenty of bottle: Imaginative advert tells a tale

News

Plenty of bottle: Imaginative advert tells a tale

Plenty of bottle: Imaginative advert tells a tale

Advertising : Storytelling : Argentina

Daring Encounter: Scent campaign tells a story

News

Daring Encounter: Scent campaign tells a story

Daring Encounter: Scent campaign tells a story

Interactive : Autumn : Winter

Cult fiction: Designer unveils fashionable comic

News

Cult fiction: Designer unveils fashionable comic

Cult fiction: Designer unveils fashionable comic

Clothes : Faction Marketing : Phillip Lim

Monkey business: Hotel creates a novel adventure

News

Monkey business: Hotel creates a novel adventure

Monkey business: Hotel creates a novel adventure

Traditional : Marketing : Animation

Design Directions

Vooza

Technology start-ups in California’s Silicon Valley are 10 a penny, so much so that US creative Matt Stillman and his contemporaries were inspired ...

Fake : Vooza : Fiction

Consumers get hot and bothered over erotic novel

Big Ideas

Consumers get hot and bothered over erotic novel

Consumers get hot and bothered over erotic novel

Storytelling : Erotism : Kinky

Together as one: The Co-Commerce Revolution

News

Together as one: The Co-Commerce Revolution

Together as one: The Co-Commerce Revolution

Creativity : New Emerging Affluents : Amortality

Novel idea: Beat Girl inspires engaging story

News

Novel idea: Beat Girl inspires engaging story

Novel idea: Beat Girl inspires engaging story

Advertising : Ads : Storytelling

Fame game: Lady Gaga film shows a scent of fun

News

Fame game: Lady Gaga film shows a scent of fun

Fame game: Lady Gaga film shows a scent of fun

Advertising : Lady Gaga : Fiction

Loading...

You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.

BECOME A MEMBER

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.