Going dotty: Louis Vuitton online game is spot on

30.08.2012 #LVKusama : Blogger : Book

London – Louis Vuitton has created two videos based on the spot the difference game to celebrate the opening of its new pop-up store inside Selfridges.

Featuring fashion blogger Bip Ling, the spot-the-difference videos are the latest in a string of campaigns to promote the brand’s collaboration with artist Yayoi Kusama. The two 60-second videos depict Ling getting ready and trying on different pieces from the collection. Although the two videos appear to be identical, there are five small differences.

Fans are asked to find the discrepancies and send them to @LouisVuitton_UK with the hashtag #LVKusama for the opportunity to win a limited edition copy of the book Alice’s Adventures in Wonderland, illustrated by Kusama.

This is a great way for a brand to capture the imagination of consumers using video and to encourage them to view the content more than once.

For more on using characters in interactive campaigns on social media platforms to promote your brand, come to LS:N Global’s autumn/winter 2012 Trend Briefing to hear about Faction Marketing.

You have 1 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more