Featuring fashion blogger Bip Ling, the spot-the-difference videos are the latest in a string of campaigns to promote the brand’s collaboration with artist Yayoi Kusama. The two 60-second videos depict Ling getting ready and trying on different pieces from the collection. Although the two videos appear to be identical, there are five small differences.
Fans are asked to find the discrepancies and send them to @LouisVuitton_UK with the hashtag #LVKusama for the opportunity to win a limited edition copy of the book Alice’s Adventures in Wonderland, illustrated by Kusama.
This is a great way for a brand to capture the imagination of consumers using video and to encourage them to view the content more than once.
For more on using characters in interactive campaigns on social media platforms to promote your brand, come to LS:N Global’s autumn/winter 2012 Trend Briefing to hear about Faction Marketing.