For this autumn/winter 2012 Trend Briefing, LS:N Global will examine how the worlds of fact, fiction and social creativity are colliding to form a new trend we are calling the Co-commerce Revolution.
During the event at Kings Place, The Future Laboratory co-founders Martin Raymond and Chris Sanderson, chief strategy officer Tom Savigar and LS:N Global editor James Wallman will guide guests through the key themes and trends that are influencing consumer thinking and setting agendas.
More and more brands and retailers are sharing space, co-collaborating and squatting in competitor spaces to drive experience, share facilities and maximise profits.
‘This is about cooperation and collaboration of a different sort,’ says The Future Laboratory’s Sanderson. ‘It is about one brand using another brand’s space, website, advertising campaign or consumer database to save money, fire innovation or kick-start change.’
New Emerging Affluents
As consumers in emerging economies earn more disposable income, brands, businesses and manufacturers are being forced to rethink how they create, sell, market and distribute their products. We will look at how your brand can use m-commerce, micro-retailing and Jugaad innovation to effectively target the next billion consumers.
‘In a world saturated with authentic brands, a true story is not enough to cut through any more,’ says Savigar. Here, we ring the death knell for the Era of Authentic and usher in an age of Amortality, Identity Sharding and Faction Films.