Axe

Gen Viz

Macro Trends

Gen Viz

Teenagers are no longer self-absorbed souls struggling through puberty. Abstinence and realness are the order of the day for these new social activ...
Gen Viz : Generation Z : Visual First
Male Positivity

Micro Trends

Male Positivity

New cultural initiatives are re-examining masculinity by focusing on mental health, body image and depression.
Re-con Man : Masculinity : Mental Health
Magic moments

News

Magic moments

US – Mainstream men’s fragrance brand Axe has finally ditched its passé babe-magnet ads with a more modern depiction of diversified male beauty.
Male Beauty : Neutral Culture : Recon Man
Lynx urges men to give blood in the name of peace

Big Ideas

Lynx urges men to give blood in the name of peace

Lynx deodorant has joined with the Australian Red Cross to urge young men to give blood
Lynx : Grooming : Unilever
Space race: Axe launches astronaut competition

News

Space race: Axe launches astronaut competition

Space race: Axe launches astronaut competition
Advertising : XCOR Technology : Axe Apollo Space Academy
Tales up: Harnessing the power of storytelling

News

Tales up: Harnessing the power of storytelling

Tales up: Harnessing the power of storytelling
Advertising : Tv : Axe
Comic effect: AXE gives fans a graphic display

News

Comic effect: AXE gives fans a graphic display

New York – Digital agency Razorfish has created a campaign to launch Anarchy, a new deodorant for women from toiletry brand AXE, known as Lynx outs...
Twitter : Storyline : Razorfish
The axe factor: Basic tool cuts a new niche

News

The axe factor: Basic tool cuts a new niche

The axe factor: Basic tool cuts a new niche
Hand : Entrepreneur : Rustic
Smelly teens drive innovation in the personal care market

Big Ideas

Smelly teens drive innovation in the personal care market

Smelly teens drive innovation in the personal care market
Deodorant : Mintel : Grooming
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