Cult fiction: Designer unveils fashionable comic

The dark, graphic aesthetic of the comic is a nod to Lim’s collection, which draws inspiration from cult fiction such as Sin City and V for Vendetta.

Kill The Night will be available from 6 September.

This is a great way to use storytelling to promote your brand. To find out more about how brands can use Factional Marketing, come to LS:N Global’s autumn/winter 2012 Trend Briefing.