Real-world gaming
Wildlands Documentary trailer by Ubisoft, Paris

Real-world gaming

Paris – Ubisoft is releasing a film that introduces the real-life stories behind its Tom Clancy’s Ghost Recon: Wildlands game.

Wildlands Documentary trailer by Ubisoft, Paris

Paris – Ubisoft is releasing a film that introduces the real-life stories behind its Tom Clancy’s Ghost Recon: Wildlands game.

  • The film, Wildlands, will be released on 6 March 2017
  • Directed by Colin Offland, the documentary introduces key figures from the South American cocaine trade

The feature-length film will introduce key figures from the Bolivian drug trade in South America around which the game’s fictional narrative has been created. The documentary is presented by author Rusty Young, known for his book Marching Powder, which documents the true story of convicted drug smuggler Thomas McFadden, who spent time in a Bolivian prison.

Travelling through Bolivia, Colombia and North America, Young discusses the South American cocaine trade with figures on both sides of the law – from coca farmers to Special Forces soldiers dedicated to fighting the illegal drug trade to George Jung, ‘the man known for hooking North America on cocaine’.

The game is the latest instalment in the Tom Clancy Ghost Recon series and features players fighting as part of the Ghosts, an elite special operations unit deployed by the US government to tackle the Santa Blanca drugs cartel in Bolivia.

The Big Picture

Adding a didactic dimension to marketing campaigns allows brands like Ubisoft and Netflix to increase their reach and engage more fully with their audience, heralding the next phase of Faction Marketing in which the lines between reality and fiction become ever more blurred.

Discover More Daily Signals
Hyrular launches surreal beauty that breaks the mould

Daily Signals

Hyrular launches surreal beauty that breaks the mould

Hyrular is a new luxury beauty brand bringing a surreal, sci-fi edge to make-up.
Beauty : Wellness : Cosmetics
A daily recap from Web Summit 2025: Circular and creator economies take centre stage

Daily Signals

A daily recap from Web Summit 2025: Circular and creator economies take centre stage

More than 70,000 attendees and 2,500 start-ups have gathered in Lisbon for Web Summit 2025, where circular innovation and the creator economy have ...
Global Events : Technology : Sustainability
Stat: Retailers warned of festive staffing crisis as 73% of employees plan to quit  

Daily Signals

Stat: Retailers warned of festive staffing crisis as 73% of employees plan to quit  

UK retailers could face a staffing crisis ahead of Black Friday and the Christmas rush, as new research from sharetech platform Vestd reveals that ...
Work States : Retail Staff Futures : Workplace
Nike and Palace build a new playground for London’s creative youth

Daily Signals

Nike and Palace build a new playground for London’s creative youth

Nike and Palace have joined forces to launch Manor Place, a free cultural and sporting hub in South London that brings skateboarding, football and ...
Sport : Community : Fashion
Instagram tests algorithm hyper-personalisation to give users more control

Daily Signals

Instagram tests algorithm hyper-personalisation to give users more control

Instagram is experimenting with a new feature that lets users fine-tune what appears in their Reels and Explore feeds by selecting specific topics ...
Technology : Instagram : Social Media
Stat: Health drives brand-switching in South Africa

Daily Signals

Stat: Health drives brand-switching in South Africa

South African consumers are increasingly health-conscious, with 42% of respondents in PwC’s 2025 Voice of the Consumer report citing health benefit...
Health : Statistic : Food
How&How embeds humanity into AI-driven maternal health platform Trellis

Daily Signals

How&How embeds humanity into AI-driven maternal health platform Trellis

xxx
Health : Parenting : Technology
Grey Goose elevates the late-night chippy

Daily Signals

Grey Goose elevates the late-night chippy

Grey Goose is set to reimagine the classic British chip shop, pairing martini cocktails with indulgent French fries in a high-low, late-night ...
Drinks : Food : Luxury
Stat: Gen Alpha’s screen time soars as parents rely on them using digital devices

Daily Signals

Stat: Gen Alpha’s screen time soars as parents rely on them using digital devices

Gen Alpha is redefining what it means to grow up online. According to new research from Morning Consult, children born after 2013 are spending...
Gen Alpha : Technology : Statistic
Carlo Ratti Associati debuts biomimetic Alpine bivouac at 2026 Winter Olympics

Daily Signals

Carlo Ratti Associati debuts biomimetic Alpine bivouac at 2026 Winter Olympics

For the Milano Cortina 2026 Winter Olympics, Italian design studio Carlo Ratti Associati and Salone del Mobile are debuting a sustainable Alpine bi...
Design : Sustainability : Biomimicry
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN