Lost and found: Old photos inspire designers

25 : 09 : 2012 Design : Jug : Vera

LondonVera, Chapter Two is a collection of design objects and text that tell the fictional story of a girl named Vera. It is the latest installment in a series created by Kirsty Minns and Érika Muller.

Vera Chapter Two Product Shots  Photographed by Felix Friedmann Vera Chapter Two Product Shots Photographed by Felix Friedmann
Vera Chapter Two Product Shots  Photographed by Felix Friedmann Vera Chapter Two Product Shots Photographed by Felix Friedmann
Vera Chapter Two Product Shots  Photographed by Felix Friedmann Vera Chapter Two Product Shots Photographed by Felix Friedmann

The fictional identity of Vera was inspired by 31 photographs of an unknown girl found in a second-hand store in Brighton. Each new contribution adds to her story. In this case, designers were prompted to add tangible objects to her imaginary world.

Minns created a small milk jug with candy stripes, while design duo Daniel and Emma created a series of vessels called Sweets. In a convergence of fact and fiction, the Vera project engages visitors in an imaginative journey, while tying together a series of disparate works.

For more on how brands are blending elements of fact and fiction, attend the Faction Marketing presentation at our forthcoming Trend Briefing.

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