Personality brands

A cut above

News

A cut above

Amsterdam – Fine cooking meets fine sculpting at The Roast Room, a unique meat-eating experience.
Amsterdam : The Roast Room : Michiel Deenik
Shop the Show

Micro Trends

Shop the Show

Internet tv is coming, and advertisers are working out the best way to use it
Scandal : Internet Television : Chromecast
Drawing on the imagination: Agency invents heritage for café

News

Drawing on the imagination: Agency invents heritage for café

Yerevan, Armenia – What is a brand without an identity? Louis Charden, a new concept for a café and bakery, was instilled with an identity and...
Personality Brands : Faction Marketing : Brand Identity
Tolkien Tipples

Micro Trends

Tolkien Tipples

The fantasy boom in pop culture is inspiring the drinks sector, informing the tastes of consumers.
Fantasy : Storytelling : Neo-Tolkienism
Personal touch: New York hotel embraces Factional hospitality

News

Personal touch: New York hotel embraces Factional hospitality

Archer, a new luxury hotel in Midtown Manhattan, has created a Factional hospitality environment in which the eponymous enigmatic host can be ...
Faction Marketing : Hotel : Personality Brands
Home town hospitality: Hotel takes inspiration from city’s collegiate history

News

Home town hospitality: Hotel takes inspiration from city’s collegiate history

Providence, Rhode Island – The Dean is a new hotel that aims to celebrate the collegiate rather than the criminal history of Providence.
Personality Brands : Ace Hotel : Boutique Hotels
In character: Showroom uses fiction to sell wares

News

In character: Showroom uses fiction to sell wares

Weil am Rhein, Germany – Truth may be stranger than fiction, but fiction can be a powerful selling tool. Swiss furniture company Vitra is using fic...
Faction Marketing : Personality Brands : Fiction
Story time: If LS:N Global made an ad campaign

News

Story time: If LS:N Global made an ad campaign

Story time: If LS:N Global made an ad campaign
Advertising : LS:N Global : Digi-Tactile
Monkey business: Hotel creates a novel adventure

News

Monkey business: Hotel creates a novel adventure

Monkey business: Hotel creates a novel adventure
Traditional : Marketing : Animation
Consumers get hot and bothered over erotic novel

Big Ideas

Consumers get hot and bothered over erotic novel

Consumers get hot and bothered over erotic novel
Storytelling : Erotism : Kinky
Novel idea: Beat Girl inspires engaging story

News

Novel idea: Beat Girl inspires engaging story

Novel idea: Beat Girl inspires engaging story
Advertising : Ads : Storytelling
Sugar sensation: A sweet shop with character

News

Sugar sensation: A sweet shop with character

Sugar sensation: A sweet shop with character
Branding : Sweets : Caramel
Make-up girl: Lagerfeld video full of character

News

Make-up girl: Lagerfeld video full of character

Make-up girl: Lagerfeld video full of character
Advertising : Marketing : Animation
In for the ride: Amateur takes on Tour de France

News

In for the ride: Amateur takes on Tour de France

In for the ride: Amateur takes on Tour de France
Advertising : Marketing : Bicycling
Random antics: Microsoft airs animated series

News

Random antics: Microsoft airs animated series

Random antics: Microsoft airs animated series
Advertising : Tv : Characters
Show reel: Pentagram film celebrates 40 years

News

Show reel: Pentagram film celebrates 40 years

Show reel: Pentagram film celebrates 40 years
Heritage : Design Agency : Christian Carlsson
Personality Brands

Micro Trends

Personality Brands

Brands, retailers and marketers are embracing fictional characters and personae to sell brands and help them better connect with consumers.
Faction Marketing : Interiors : Storytelling
Gap goes behind the jeans with in-store videos

Big Ideas

Gap goes behind the jeans with in-store videos

Gap goes behind the jeans with in-store videos
YouTube : Gap : Facebook
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