characters

In character: Showroom uses fiction to sell wares

News

In character: Showroom uses fiction to sell wares

Weil am Rhein, Germany – Truth may be stranger than fiction, but fiction can be a powerful selling tool. Swiss furniture company Vitra is using fic...
Faction Marketing : Personality Brands : Fiction
VIP retail: Personal service in style at Selfridges

News

VIP retail: Personal service in style at Selfridges

VIP retail: Personal service in style at Selfridges
Bar : Library : Characters
Going dotty: Louis Vuitton online game is spot on

News

Going dotty: Louis Vuitton online game is spot on

Going dotty: Louis Vuitton online game is spot on
#LVKusama : Blogger : Book
Tales up: Harnessing the power of storytelling

News

Tales up: Harnessing the power of storytelling

Tales up: Harnessing the power of storytelling
Advertising : Tv : Axe
Watching the detective: Dial a beer from Grolsch

News

Watching the detective: Dial a beer from Grolsch

Watching the detective: Dial a beer from Grolsch
Advertising : Beverages : Holland
Monkey business: Hotel creates a novel adventure

News

Monkey business: Hotel creates a novel adventure

Monkey business: Hotel creates a novel adventure
Traditional : Marketing : Animation
Make-up girl: Lagerfeld video full of character

News

Make-up girl: Lagerfeld video full of character

Make-up girl: Lagerfeld video full of character
Advertising : Marketing : Animation
In for the ride: Amateur takes on Tour de France

News

In for the ride: Amateur takes on Tour de France

In for the ride: Amateur takes on Tour de France
Advertising : Marketing : Bicycling
Random antics: Microsoft airs animated series

News

Random antics: Microsoft airs animated series

Random antics: Microsoft airs animated series
Advertising : Tv : Characters
Personality Brands

Micro Trends

Personality Brands

Brands, retailers and marketers are embracing fictional characters and personae to sell brands and help them better connect with consumers.
Faction Marketing : Interiors : Storytelling
The Hunger Games’ Second Life style builds buzz

Big Ideas

The Hunger Games’ Second Life style builds buzz

The Hunger Games’ Second Life style builds buzz
The Hunger Games : Capitol Couture : Storytelling
The Turtleneck Club

Communities

The Turtleneck Club

There was a time when turtleneck jumpers meant 1970s kitsch and Roger Moore as James Bond. Not any more. As more men embrace a classic sense of sty...
The Turtleneck Club : Ron Zacapa 23 Rum : Herradura
Photo finish: Show modelled on nomadic lifestyle

News

Photo finish: Show modelled on nomadic lifestyle

Photo finish: Show modelled on nomadic lifestyle
Eindhoven : Figurines : Peripatetic Paraphernalia
Face lift: Wine gets a new identity

News

Face lift: Wine gets a new identity

Face lift: Wine gets a new identity
Branding : Faction Marketing : Characters
Telling tales: Mobile app combines book with phone

News

Telling tales: Mobile app combines book with phone

Telling tales: Mobile app combines book with phone
Characters : Digital Natives : Transmedia
Virtually Real

Micro Trends

Virtually Real

Virtually Real
Avatars : Pixellated : Characters
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