Fantasy

Preview: Native Narratives

News

Preview: Native Narratives

In a snapshot of our Inspire section, we look at an emerging design direction that is influencing retail spaces and branded installations.
Luxury : Cultural Fluidity : Retail Interiors
Native Narratives

Design Directions

Native Narratives

Influenced by pagan mysticism and the indigenous art of different cultures, this new design direction is a carefully balanced combination of an a...
Luxury : Cultural Fluidity : Retail Interiors
Occult Enchantment

Design Directions

Occult Enchantment

As fantastical fables and tales of escapism continue to dominate popular culture, designers are harnessing the power of magic and myth in 21st-cent...
Fantasy : Folklore : Magic
Spreading his wings: Pugh creates living folklore in fashion ritual

News

Spreading his wings: Pugh creates living folklore in fashion ritual

New York – For his first New York Fashion Week event, designer Gareth Pugh staged a multimedia spectacle that paid homage to British folklore and...
NYFW : Gareth Pugh : Folklore
Foresta Lumina

Design Directions

Foresta Lumina

Magical moments are Moment Factory’s modus operandi. Whether it be the visual effects for Arcade Fire’s latest stadium tour or making airport ...
Moment Factory : Forest Lumina : Futuretainment
Fantasy world: How Neo-Tolkienism is affecting the lifestyle sectors

News

Fantasy world: How Neo-Tolkienism is affecting the lifestyle sectors

London – In our mid-summer macrotrend report on Neo-Tolkienism we examine how, driven by a rise in fantasy pop culture and the desire to ...
Pop Culture : Fantasy : Neo-Tolkienism
Neo-Tolkienism

Macro Trends

Neo-Tolkienism

There is a something afoot, a cultural shift that has been rumbling in the undergrowth of society for the past 10 years and is finally roaring to ...
Futuretainment : Storytelling : Fantasy
Tolkien Tipples

Micro Trends

Tolkien Tipples

The fantasy boom in pop culture is inspiring the drinks sector, informing the tastes of consumers.
Fantasy : Storytelling : Neo-Tolkienism
Space age: Men’s collection hints at the future

News

Space age: Men’s collection hints at the future

London – Kay Kwok’s autumn/winter 2014 collection, presented at London Collections: Men fashion show this week, paid homage to outer space with fut...
Kay Kwok : London Collections: Men : LCM
Futuretainment

Macro Trends

Futuretainment

As audiences flock to immersive, convivial experiences, entertainers are blurring the distinctions between spectator and performer, digital and phy...
Gaming : Third Rail Projects : Immersive Theatre
Blood lust: Zero Zero makes statement in New York

News

Blood lust: Zero Zero makes statement in New York

New York – The second installation of V magazine’s annual art book project, Zero Zero, appeared at New York Fashion Week in a multi-sensory event a...
New York : Miles Aldridge : Zero Zero
London Design Festival 2013: The Dinner Party

News

London Design Festival 2013: The Dinner Party

London – Dutch design studio Scholten & Baijings is presenting its contemporary tableware at a staged dinner party at the Victoria and Albert Museu...
London : Moritz Gabe : Stefan Scholten
Cut and paste: Fashion designer goes out on a limb

News

Cut and paste: Fashion designer goes out on a limb

Paris – For the autumn/winter 2013/2014 collection for his fashion label KRISVANASSCHE, Belgian designer Kris van Assche and artistic director for ...
Campaign : KRISVANASSCHE : Displaced
Start-up brings storytelling to social media

Big Ideas

Start-up brings storytelling to social media

Start-up brings storytelling to social media
Interactive : Camp : Faction
Sublime surrealism: Prada's dreamlike fashion film

News

Sublime surrealism: Prada's dreamlike fashion film

Milan, Italy – Luxury house Prada has collaborated with AMO, the Dutch research studio counterpart to architecture firm OMA, to create a graphicall...
Surrealism : Viral Video : Futurist
Soundscapes

Macro Trends

Soundscapes

Increasingly, marketers, designers and retailers understand that sound can influence behaviour. As technology advances they are dreaming up new sou...
Bespoke : Iceland : Installations
Paper office: Ad agency builds cardboard workstation

News

Paper office: Ad agency builds cardboard workstation

London – Graphic designer Emily Forgot and 3D artist Laurie D have created a workspace out of paper and cardboard in the London offices of advertis...
3D : Pop Up Space : Office Interior
Mantasy Blogs

Micro Trends

Mantasy Blogs

In a world without men, sometimes you just have to make them up. This is part of the philosophy behind Mantasy blogs, a genre that juxtaposes pictu...
Publishing : Storyboard : Memes
Compression Covers: tired chairs reinvented with unZIP

News

Compression Covers: tired chairs reinvented with unZIP

Milan – Reykjavik design studio HAF and product designers Rui Pereira and Ryosuke Fukusada have reimagined the conventional chair co...
Futuristic : Reimagine : Ryosuke Fukusada
Branching out: Onico salon looks to the forest

News

Branching out: Onico salon looks to the forest

Osaka – Japanese hair and nail salon Onico has been given a forest-inspired design featuring birch trees and other woodland aesthetics.
Visual Merchandising : Onico : Birch
Cloud sourcing: Mason Studio creates calming space

News

Cloud sourcing: Mason Studio creates calming space

Cloud sourcing: Mason Studio creates calming space
Toronto : Mason Studio : Clouds
Psychedelia

Design Directions

Psychedelia

A liberated movement of altered reality, surreal visions, and heightened optimism invites us into a trippy factional world – welcome to Psychedelia.
Netstalgia : Psychedelic : 1960's
Video brandits: Xbox unleashes Brandalism

News

Video brandits: Xbox unleashes Brandalism

Video brandits: Xbox unleashes Brandalism
Advertising : Marketing : Platform
Lofty ideal: Droog hotel focuses on culture

News

Lofty ideal: Droog hotel focuses on culture

Lofty ideal: Droog hotel focuses on culture
Netherlands : Mushroom : Droog
VIP retail: Personal service in style at Selfridges

News

VIP retail: Personal service in style at Selfridges

VIP retail: Personal service in style at Selfridges
Bar : Library : Characters
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