Sublime surrealism: Prada's dreamlike fashion film

27.08.2013 Surrealism : Viral Video : Futurist

Milan, Italy – Luxury house Prada has collaborated with AMO, the Dutch research studio counterpart to architecture firm OMA, to create a graphically surreal fashion video for its autumn/winter 2013 collection.

A continuation of Prada’s Real Fantasies campaign, the video features a disruptive, hyper-real world, with jolting jazz and cut-out imagery. Models are seen performing mundane domestic tasks amidst a lingering, sinister atmosphere.

‘Characters perform in a world of distorted normality,’ says Prada. ‘Urbanity and a mysterious domestic ambience merge in a sequence of stories where simplicity is observed as the ultimate form of perfection.’

The fashion video follows LS:N Global’s Futurist Montage design direction, which sees designers using overlaying images, and collage aesthetics, to create an eccentric visual statement.

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