Toronto – Mason Studio’s latest creation attempts to remove visitors from the hectic and noisy reality of everyday life and into a moment of pure calm.
The Design installation, shown at the Toronto Design Offsite Festival 2013, is a series of billowing, cloud-like objects made from tissue paper. As light hits the creases and folds in the fabric and in the setting of a darkened room, the piece emulates clouds at dusk, creating tranquillity and peacefulness.
The objects are motion-sensitive, lighting up when someone comes close and fading into darkness as they walk away. The installation is designed to immerse all those who enter it, holding them in a moment of fantasy and quiet before they have to return to reality.
Consumers are increasingly turning away from their busy, digital and hyper-connected lifestyles and searching for spaces in which to unwind and disconnect. For more on this trend, read our The New Sublimity macrotrend.