Mercedes-Benz

Mercedes-Benz unveils branded residence development in Miami

News

Mercedes-Benz unveils branded residence development in Miami

German automotive giant Mercedes-Benz is making waves beyond the roads, announcing its foray into real estate with the development of its own ‘urba...
Home : Retail : Mobility
Mercedes-Benz combines fashion and automotive design

News

Mercedes-Benz combines fashion and automotive design

In collaboration with Berlin-based creative studio Acte, Mercedes-Benz has combined fashion with automotive design for its ACC01 collection.
Fashion : Automotive : Technology
Proenza Schouler rethinks the great American road trip

News

Proenza Schouler rethinks the great American road trip

With its latest collaboration, Proenza Schouler is exploring the possibilities of automotive apparel. Inspired by the great American road trip, the...
Fashion : Luxury : Mobility
Health-conscious Cars

Micro Trends

Health-conscious Cars

The automotive industry is embracing intuitive technologies in a bid to help drivers and passengers manage their wellbeing while on the move.
Auto : Wellness : Health
Looking Back: Luxury in 2017

News

Looking Back: Luxury in 2017

Neuroscience’s transformational effect on the hospitality industry, Mercedes-Benz’s overtures to Millennials, the rise of adventure travel and othe...
Luxury : Retail : Hospitality
Brand Culture 2020

Macro Trends

Brand Culture 2020

Responding to an increasingly unstable marketplace, tomorrow’s brands will seek to combine the benefits of automation with the creation of a work...
Workplace : Branding : Culture
Adulting Ads

Micro Trends

Adulting Ads

Notions of luxury have evolved beyond traditional status symbols, with brands creating new narratives that speak frankly to the emotionally driven ...
Advertising : Luxury : Millennials
Brands are exploring creative applications of safety sound technology

News

Brands are exploring creative applications of safety sound technology

Global – From installing safety sound capabilities in electric cars to detecting anomalies in heavy machinery, brands are exploring the potential o...
Auto : Product Design : Technology
Safety in Sound

Micro Trends

Safety in Sound

From installing safety sound capabilities in electric cars to detecting anomalies in heavy machinery, brands are exploring the potential of sound t...
Auto : Product Design : Technology
Mercedes-Benz now connects to Amazon Echo and Google Home

Big Ideas

Mercedes-Benz now connects to Amazon Echo and Google Home

US – The integration marks a significant step in the company’s connectivity strategy.
Automotive : Technology : Digital
Preview: Veritas Media

News

Preview: Veritas Media

Global – Consumers are hungry for media content they can trust to give them an accurate analysis of current affairs.
Civic Brands : Media : Digital
Grow Up

Design Directions

Grow Up

Mercedes-Benz’s largest marketing campaign to date explores the complexities of being a young adult.
Mercedes-Benz : Neo-kinship : Adulting
All grown up

News

All grown up

Stuttgart – Mercedes-Benz is rewriting the rules of growing up with a year-long campaign targeted at Millennials.
Mercedes-Benz : Automotive : Millennials
Dressed for difference

News

Dressed for difference

London – Somerset House is hosting an exhibition of work by some of the most exciting new fashion designers from around the world.
Somerset House : British Fashion Council : Made In China
Extreme funding

Big Ideas

Extreme funding

Global – Brands are facing a backlash as a result of online adverts appearing alongside terrorist, extremist and pornographic content.
The Times : Backlash Brands : Advertising
Car park economy

Big Ideas

Car park economy

Munich – Mercedes-Benz has launched Croove, a new car-sharing service.
Mercedes-Benz : Ride-share Market : Croove
Safety in numbers

Big Ideas

Safety in numbers

Germany – In an industry first, several German car-makers will share live sensor data between their vehicles to improve safety.
Mapping : Brand Collaboration : Connected Cars
Auto Market

Markets

Auto Market

The auto industry is on the brink of tremendous change, facing a shift towards self-driving vehicles, a continued search for sustainable sources o...
VW : Volkswagen : Self-driving Cars
The Age of the Long Near: Whole-system Thinking preview

News

The Age of the Long Near: Whole-system Thinking preview

London – LS:N Global introduces Whole-system Thinking, the last of our three trends that we will present at our Spring/Summer 2015 Trend Briefing, ...
Whole System Thinking : The Age Of The Long Near : Whole Chain Thinking
In short: Satirical Mercedes film explores the meaning of luxury

News

In short: Satirical Mercedes film explores the meaning of luxury

Los Angeles – In the second film of its short series, Fashion Creatives, Mercedes asked Los Angeles director Bo Mirosseni to examine the meaning of...
Luxury : Mercedes-Benz : Short Film
Pedal power market

Markets

Pedal power market

In October 2013 actor Ashton Kutcher headed into a meeting wearing a t-shirt that read ‘Bike is the new car’. By broadcasting that belief the Hol...
Ashton Kutcher : Bicycles : US PIRG Education Fund
CES: CES shows connected cars are a stone’s throw away

News

CES: CES shows connected cars are a stone’s throw away

Las Vegas – German car-maker Mercedes-Benz and smart watch start-up Pebble are planning a collaboration that will send road condition updates, soci...
CES : Mercedes-Benz : Pebble
German Luxurians

Markets

German Luxurians

A large and affluent domestic market, falling unemployment and exports that are, despite recent stutters, still very healthy have all served to cus...
Germany : Zurich : Hotel Savoy Baur En Ville
Electro Luxe Motors

Micro Trends

Electro Luxe Motors

In a bid to appeal to upmarket commuters seeking quicker, cleaner and more efficient congestion-beating transport, a few carmakers are diversifying...
Efficiency : Green : Sustainable
BMW tops Russian searches for luxury online

Big Ideas

BMW tops Russian searches for luxury online

BMW tops Russian searches for luxury online
Automotive : Billionaires : Volve
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