Today’s luxurians are tired of high-end hotels that place a premium on pampering and pleasure, and are instead looking for bespoke adventures, the more rarefied the better. Luxury travel services are responding by borrowing a concept from the world of collectible art and offering one-off expeditions unique to the customer.
Blink is a bespoke travel service created by Black Tomato that enables customers to select any point on the map for their next luxury adventure. ‘Blink offers you the chance to experience locations so private and untouched that no one else will have stayed there before and never will again in the same way,’ explains the agency.
This trend is also creating an opportunity for brands to offer technologically advanced adventure gear that grants owners access to otherwise unreachable parts of the planet. In 2017, for instance, Aston Martin and submersible manufacturer Triton collaborated on a luxury submarine, unveiled at the Monaco Yacht Show, that will cost about £3m ($4m, €3.4m), with only 12 produced per year.