Preview: Native Narratives
Global – In a snapshot of our Inspire section, we look at an emerging design direction that is influencing retail spaces and installations.
- The new aesthetic employs references to indigenous art from across south Asia, Africa, and South and North American cultures
- Designers and creative directors are highlighting the cultural fluidity and rich heritage of brands
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Saint Laurent flagship store in Paris
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Loewe flagship store, Miami
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Christian Laboutin beauty boutique, images courtesy of the New York Times
Cultural artefacts, primitive sculptures and masks are being used to soften the minimal, ultra-modern interiors of luxury boutiques. Saint Laurent’s Parisian flagship store was recently redesigned to house a collection of African art from the private collection of Yves Saint Laurent and Pierre Bergé. Positioning the masks against mirrors, Hedi Slimane created multiple reflections to conjure a magical atmosphere.
The Big Picture: To find out how the captivating narratives of Neo-Tolkienism are starting to influence the luxury landscape, read our Native Narratives micro inspire.
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