Iceland

Visit Iceland mocks the metaverse to promote IRL trips

News

Visit Iceland mocks the metaverse to promote IRL trips

The nation's tourism board is drawing on the proliferation of the metaverse as part of its latest campaign.

Travel & Hospitality : Media & Entertainment : Advertising & Branding

Five comeback campaigns re-igniting travel

Big Ideas

Five comeback campaigns re-igniting travel

From galvanising homebodies to shattering Zoom fatigue, these are the destinations enticing tourists back to their shores with optimistic campaigns.

Travel : Tourism : Advertising

Iceland takes a stand with banned Christmas ad

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Iceland takes a stand with banned Christmas ad

When the budget supermarket’s advert was banned for being too political, frustrated consumers took to social media, calling for regulators to lift ...

Advertising : Sustainability : Food

Selfridges sells Iceland mince pies

News

Selfridges sells Iceland mince pies

With both the premium department store and frozen food retailer vowing to remove palm oil from their private-label ranges, the collaboration signal...

Food : Luxury : Sustainability

Inclusive gaming and fashion blurs with dating

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Inclusive gaming and fashion blurs with dating

Xbox caters for the physically impaired, Helmut Lang facilitates online dating, Iceland pledges to plastic-free packaging.

Technology : Fashion : Food

Design Directions

Oddsson

Oddsson is a new hospitality proposal in Reykjavik that takes the best of hotel service and combines it with the convivial atmosphere of a hostel.

Hostel : Hotel : Reykjavik

Hostel environment

News

Hostel environment

Reykjavik – Oddsson is a new hostel concept that combines budget and luxury travel accommodation.

ODDSSON : Anti-authenticity Marketing : Designer Bunks

Big Ideas

Ice queens

UK – Supermarket Iceland has joined the vlogger bandwagon by teaming up with parenting network Channel Mum.

Iceland : Channel Mum : Marketing

Cool airport refuge

News

Cool airport refuge

Reykjavík – Weary travellers will rejoice at Loksins, a new airport bar that will tempt customers to tear up their tickets to stay.

HAF Sudios : Karlssonwilker : Loksins

Rocks to riches

News

Rocks to riches

La Biennale di Venezia 2015 – British artist Isaac Julien has created a film installation for Rolls-Royce, exploring the definition of preciou...

Rolls-Royce : Isaac Julien : Stones Against Diamonds

When the dust settles: Ephemeral jewellery collection inspired by decay

News

When the dust settles: Ephemeral jewellery collection inspired by decay

Reykjavík – Dust by Icelandic designer Ágústa Sveinsdóttir is a collection of jewellery without jewels. In place of gemstones is dust, which i...

Jewellery : Value : Iceland

Crafting identities: Designers find beauty in local materials

News

Crafting identities: Designers find beauty in local materials

Reykjavík – Well-known designers have been taken out of their comfort zones and into the Icelandic wilderness, learning new skills to combine their...

Iceland : Reykjavik : Max Lamb

Learning the ropes: Designer spins a good yarn

News

Learning the ropes: Designer spins a good yarn

Paris – Commissioned to create a collection for Galerie Kreo, Icelandic product designer Brynjar Sigurðarson found inspiration in his Icelandic roo...

Galerie Kreo : Brynjar Sigurðarson : Furniture

Northern light: Hotel inspired by Icelandic sky

News

Northern light: Hotel inspired by Icelandic sky

Reykjavík – Being so close to the Arctic Circle, Iceland has daylight in abundance in the summer. The country’s varying shades of daylight and the ...

Hotel : Iceland : Hotel Design

Designer hostels appeal to bankers and backpackers

Big Ideas

Designer hostels appeal to bankers and backpackers

Designer hostels appeal to bankers and backpackers

Designer Bunks : Bunk Hostels : Accomodation

Macro Trends

Soundscapes

Increasingly, marketers, designers and retailers understand that sound can influence behaviour. As technology advances they are dreaming up new sou...

Bespoke : Iceland : Installations

Milan 2013: Part 1

Design Directions

Milan 2013: Part 1

Colour and vibrancy were prevalent at this year’s Milan’s Salone Internazionale del Mobile. Scientific processes as well as rough and ready product...

Furniture : Synthetic : Sublime Materiality

Milan 2013 Review: Part 2

Big Ideas

Milan 2013 Review: Part 2

In the second instalment of our Milan review, we look at the prevalent themes that came from the fair’s many design districts.

Design : Iceland : Central Saint Martins

All an illusion: Storage design distorts perspective

News

All an illusion: Storage design distorts perspective

Iceland – Icelandic designer Thorunn Arnadottir has created a set of storage units that look natural and yet are made from artificial material...

Office : Tables : Iceland

Clear vision: Studio explores power and networks

News

Clear vision: Studio explores power and networks

New York – The Museum of Modern Art is holding the first show to focus on Metahaven, an Amsterdam-based studio that uses graphic design to explore ...

New York : International Modern Media Initiative : IMMI

Low-income shoppers go for quality brands

Big Ideas

Low-income shoppers go for quality brands

Low-income shoppers go for quality brands

Shopping : Kantar Media TGI : Middle-income

Flight of fantasy: An e_Scape for air passengers

News

Flight of fantasy: An e_Scape for air passengers

Flight of fantasy: An e_Scape for air passengers

Lichen : Sublimity : Rock

Bright Idea: solar lamp aids developing world

News

Bright Idea: solar lamp aids developing world

Iceland – Iceland-based company LittleSun is set to launch The LittleSun Lantern this summer, an affordable solar-powered LED light designed to giv...

NEA : Emerging Economies : Iceland

Flip side: Iceland tourism campaign is personal

News

Flip side: Iceland tourism campaign is personal

Flip side: Iceland tourism campaign is personal

Advertising : îlafur Ragnar Gr’msson : The Brooklyn Brothers

Makes scents: Exploring the art of fragrance

News

Makes scents: Exploring the art of fragrance

Makes scents: Exploring the art of fragrance

Fragrance : Sensory Splurge : Iceland

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