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Makes scents: Exploring the art of fragrance

By James Wallman and Nicola Churchward 24.08.2010 Fragrance : Sensory Splurge : Iceland

Reykjavík – At the point at which content becomes commerce, and art gallery becomes retail outlet is Spark Design Space, and the exhibition it is hosting this summer, Eau de Parfum by Andrea Maack.

After working with a perfumer for the past two years to create three fragrances to accompany her art installations, Maack is now releasing them as commercial products through an exhibition she has curated in collaboration with interior designer Ingibjorg Agnes Jonsdottir and fashion designer Katrin Maria Karadottir.

The SMART, CRAFT and SHARP perfumes are available at the exhibition and through the Spark Design Space website.

For more on the importance of exhibition and curation in creating compelling retail spaces, buy our Retail Futures Report.

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