Iceland – Icelandic designer Thorunn Arnadottir has created a set of storage units that look natural and yet are made from artificial materials, causing disorientation.
Designers are increasingly playing with different textures and materials, masquerading them as something they are not, as we reported in our Haptic Illusion Inspire. They are also embracing simple materials and utilitarian designs as we reported in our Uni-Forms Inspire.
The items in Arnadottir’s Berg collection are in three sizes and can be used as storage boxes, stools or low tables. They all have a geometric shape that resembles the rough structure of icebergs and the basalt columns that are common in Iceland. The three shades of grey used on the boxes accentuate the geometric shapes and create a disorientating effect whereby the viewer does not know exactly what the objects are or what they are made of.
The grey colouring also gives the items a marble effect, creating the illusion of a natural aesthetic when in fact they are made from MDF and fake-stone veneer.