Lofty ideal: Droog hotel focuses on culture

01 : 10 : 2012 Netherlands : Mushroom : Droog

Amsterdam – It may be called Hôtel Droog, but the Dutch design brand’s recently converted house only has one room to sleep in. The recently reworked 17th-century townhouse features a loft apartment above a Cosmania beauty room, Kabinet fashion store, Weltevree product area, Droog store, gallery, dining room and Fairy Tale garden.

The aim was to invert the normal proportions of a hotel and shift the emphasis from sleeping to cultural participation, while continuing to offer a sleeping space in keeping with the studio’s signature design vision that mixes bold pop graphics with modern clarity.

The Fairy Tale garden contains edible flowers and is designed to attract birds and butterflies. Created by French duo Claude Pasquer and Corinne Détroyat, it features oversized mushroom and flower sculptures to bring a fantastical aspect to the central courtyard.

For more inspirational hotel and restaurant ideas, read our Travel & Hospitality Futures report.

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