Folklore

Internet explorers

Big Ideas

Internet explorers

US – The Internet of Mysterious Things is a new children’s book that helps readers to unravel the science behind connected technology using an in...
The Internet Of Mysterious Things : IoT : Parenting Market
Ride or die

News

Ride or die

Paris – Kenzo’s short film Sun to Sun is like a Harajuku Quadrophenia, with its modern adaptation of Japanese folk tale Momotarō.
Kenzo : Sun To Sun : Folklore
Occult Enchantment

Design Directions

Occult Enchantment

As fantastical fables and tales of escapism continue to dominate popular culture, designers are harnessing the power of magic and myth in 21st-cent...
Fantasy : Folklore : Magic
Spreading his wings: Pugh creates living folklore in fashion ritual

News

Spreading his wings: Pugh creates living folklore in fashion ritual

New York – For his first New York Fashion Week event, designer Gareth Pugh staged a multimedia spectacle that paid homage to British folklore and...
NYFW : Gareth Pugh : Folklore
Foresta Lumina

Design Directions

Foresta Lumina

Magical moments are Moment Factory’s modus operandi. Whether it be the visual effects for Arcade Fire’s latest stadium tour or making airport ...
Moment Factory : Forest Lumina : Futuretainment
Magical mystery tour: Forest turned into fairytale woodland

News

Magical mystery tour: Forest turned into fairytale woodland

Coaticook, Québec – Experiential agency Moment Factory has transformed Le Parc de la Gorge de Coaticook into a mystical woodland.
Futuretainment : Rabbit Hole Entertainment : Moment Factory
Parallel lines: Designers explore Polish folklore

News

Parallel lines: Designers explore Polish folklore

Parallel lines: Designers explore Polish folklore
Ewa Bochen : Maciej Jelski : Kosmos Project
Lucid dream: Tapestries explore the moments after waking

News

Lucid dream: Tapestries explore the moments after waking

Helsinki – The latest exhibit from Finnish-born, Amsterdam-based graphic designer and artist Kustaa Saksi features woven jacquard textiles reflecti...
Craft : Woven Textile : Psychadelic
Nature's spirits: Munich bar goes hyper-local

News

Nature's spirits: Munich bar goes hyper-local

Germany – A new Munich cocktail bar, Gamsei, celebrates localism in both its décor and its drinks.
Alcohol : Gamsei : Matthew Bax
Studio FormaFantasma – Product design

Design Directions

Studio FormaFantasma – Product design

Studio FormaFantasma- Product design
Ritual : Folklore : Leather
A different story: Shopping the meaningful way

News

A different story: Shopping the meaningful way

A different story: Shopping the meaningful way
Design : Soft Reduction : Folklore
Modern Mythology

Design Directions

Modern Mythology

As previously explored in our Revivalism macro trend, in economically uncertain times, consumers increasingly seek products that revitalise traditi...
Craft : Mysticism : Folklore
Hauntology

Design Directions

Hauntology

People are fleeing the storm clouds of recession, concerned about wasted resources and environmental catastrophe. In response, they are remembering...
Folk : Nostalgia : Ritual
Revivalism

Macro Trends

Revivalism

Seeking shelter from the unsettling storm clouds of recession, resource and environment anxiety, consumers are nostalgically remembering, reviving ...
Revival : Nostalgia : Authenticity
Riot of fashion: Feminist design with a twist

News

Riot of fashion: Feminist design with a twist

Riot of fashion: Feminist design with a twist
Hand Craft : Revival : Traditional
Simon Costin : Intangible heritage

Viewpoints

Simon Costin : Intangible heritage

Art director and set designer Simon Costin talks about intangible heritage. 
Rurban Revolution : Simon Costin : Folk
Cultural Remix

Design Directions

Cultural Remix

A vibrant, youth-focused aesthetic direction drawn from Macro Inspire Mix Mash, Cultural Remix maps the evolving celebratory clash of patterns, pri...
Tribal : Indigenous : Nostalgic
Wild Things

Micro Trends

Wild Things

As iPhones, apps and augmented reality take over the world, a growing band of people are disconnecting from the comforts of consumerist society. We...
Downsizing : Digital Detox : Outdoor
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