Gamsei by Matthew Bax, Munich Gamsei by Matthew Bax, Munich

Nature's spirits: Munich bar goes hyper-local

10 : 05 : 2013 Alcohol : Gamsei : Matthew Bax

Germany – A new Munich cocktail bar, Gamsei, celebrates localism in both its décor and its drinks.

Gamsei is the brainchild of Matthew Bax, an Australian artist and founder of Melbourne’s celebrated cocktail bar Der Raum.

For his first Munich venture, Bax has said he was inspired by ‘Bavarian culture and their closeness to nature’. Gamsei’s cocktails – with fanciful names such as Lavender Drunk Bee and Mid-Life Crisis – contain herbs and berries foraged in the wild by Gamsei staff or sourced from artisan farmers. The alcohol and mixers are created in-house, while lemons, lime and sugar, which all come from abroad, are forbidden. To complete the hand-crafted feel, the names of the drinks are scrawled on menus made from home-made paper. 

The clean, warm lines of Gamsei’s interior, crafted using locally sourced steel and oak, reflect the same ethos. Architects Fabian Wagner and Andreas Kreft created amphitheatre-style seating so that guests can see the leather apron-clad bar staff at work. The set-up does away with the traditional bar that separates staff from customers. 

Gamsei is a good example of the Revivalism macrotrend, which emphasises craftsmanship, hyper-localism, Conviviality Culture and folklore.

Discover More Daily Signals
Heineken leverages the power of fandom to spark friendship between strangers

Daily Signals

Heineken leverages the power of fandom to spark friendship between strangers

International brewer Heineken has launched Fans Have More Friends, a sponsorship platform built on the idea that shared passions are one of the fas...
Fandom : Sports : Drinks
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals shaping culture right now. This week, foresight analyst Seyi ...
Bridgerton : Regency : Balls
Stat: Uptick in night-routine content reflects a shift towards protective wellness

Daily Signals

Stat: Uptick in night-routine content reflects a shift towards protective wellness

Night-routine content on TikTok rose 46% year-on-year in Q4 (October–December) 2025, reaching 13.2m weekly views, according to new research from Kyra.
Health : Wellness : Sleep
The Future Laboratory launches 2026 events calendar

Daily Signals

The Future Laboratory launches 2026 events calendar

The 2026 events calendar is here. Don’t just follow the future – get ahead of it. Join The Future Laboratory in 2026 for a programme of inspiring p...
The Future Laboratory : Events : Calendar
How diet sodas fell out of fashion

Daily Signals

How diet sodas fell out of fashion

Consumers are turning their backs on diet drinks, with zero sugar emerging as the preferred signifier of healthier indulgence.
Drink : Health : Food Retail
Stat: Alcohol abstinence in England rises as sober-curious lifestyles gain traction

Daily Signals

Stat: Alcohol abstinence in England rises as sober-curious lifestyles gain traction

Almost a quarter of adults in England (24%) now abstain from alcohol, marking a notable rise from previous years when non-drinkers consistently acc...
Drink : Stat : Statistics
How forpeople used bio-electrical tree data to shape Tree Aid’s rebranding

Daily Signals

How forpeople used bio-electrical tree data to shape Tree Aid’s rebranding

London-based creative studio forpeople has unveiled a pro bono rebranding for international development charity Tree Aid, placing living systems at...
Design : Nature : Technology
Bara brings Welsh flavours to South London

Daily Signals

Bara brings Welsh flavours to South London

Bara is London’s first café dedicated to Welsh cuisine, opening in February 2026 in Peckham, southeast London.
Food : Hospitality : Cuisine
Stat: Silent mental health crisis among women over 50

Daily Signals

Stat: Silent mental health crisis among women over 50

Almost two in three women over 50 in the UK struggle with their mental health, yet nearly nine in 10 do not seek help, according to new research co...
Generation X : Women's Health : Mental Health
Childline gamifies digital pressure to prompt reflection among teens

Daily Signals

Childline gamifies digital pressure to prompt reflection among teens

British counselling service Childline has launched a new campaign, Race to a Milli, designed to raise awareness of the pressures of online life for...
Technology : Health : Wellness
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN