Gamsei by Matthew Bax, Munich Gamsei by Matthew Bax, Munich

Nature's spirits: Munich bar goes hyper-local

10 : 05 : 2013 Alcohol : Gamsei : Matthew Bax

Germany – A new Munich cocktail bar, Gamsei, celebrates localism in both its décor and its drinks.

Gamsei is the brainchild of Matthew Bax, an Australian artist and founder of Melbourne’s celebrated cocktail bar Der Raum.

For his first Munich venture, Bax has said he was inspired by ‘Bavarian culture and their closeness to nature’. Gamsei’s cocktails – with fanciful names such as Lavender Drunk Bee and Mid-Life Crisis – contain herbs and berries foraged in the wild by Gamsei staff or sourced from artisan farmers. The alcohol and mixers are created in-house, while lemons, lime and sugar, which all come from abroad, are forbidden. To complete the hand-crafted feel, the names of the drinks are scrawled on menus made from home-made paper. 

The clean, warm lines of Gamsei’s interior, crafted using locally sourced steel and oak, reflect the same ethos. Architects Fabian Wagner and Andreas Kreft created amphitheatre-style seating so that guests can see the leather apron-clad bar staff at work. The set-up does away with the traditional bar that separates staff from customers. 

Gamsei is a good example of the Revivalism macrotrend, which emphasises craftsmanship, hyper-localism, Conviviality Culture and folklore.

Discover More Daily Signals
The Trend:  The New Age of Discovery

Daily Signals

The Trend:  The New Age of Discovery

Where can consumers still find newness amid algorithm fatigue, ad blockers and saturated content platforms? Part of the answer lies in gatekeeping ...
Technology : Discovery : Retail
The Big Idea: The Future of  Dating Apps

Daily Signals

The Big Idea: The Future of Dating Apps

Hinge is the ‘designed to be deleted’ dating app now turning to real-life connections to tackle Gen Z loneliness. The Future Laboratory spoke to pr...
Technology : Dating Apps : Hinge
The Campaign: Why Apple leaned into artisanal charm for 2025 festive push

Daily Signals

The Campaign: Why Apple leaned into artisanal charm for 2025 festive push

Apple’s 2025 Christmas campaign A Critter Carol puts human craftsmanship front and centre.
Technology : Advertising & Branding : Apple
The Viewpoint: Cyberchondria and Its Cure

Daily Signals

The Viewpoint: Cyberchondria and Its Cure

The democratisation of medical knowledge – and the spread of fake news – has opened the doors to a new kind of cyberchondria. Jay Topham, co-founde...
Technology : Cyberchondria : Health
The Space: Koibird’s London store mixes digital and physical

Daily Signals

The Space: Koibird’s London store mixes digital and physical

A new wave of designers is bridging the virtual chaos of gaming realms and extended reality with the tactile authenticity of human craft.  
Technology : Retail : Design
Download the Future Forecast 2026 report

Daily Signals

Download the Future Forecast 2026 report

Now that you know what shaped 2025, discover what’s next.
Future Forecast
How Marcin Rusak and Perrier-Jouët translated plant life into sonic installations at Design Miami 2025

Daily Signals

How Marcin Rusak and Perrier-Jouët translated plant life into sonic installations at Design Miami 2025

At Design Miami 2025, designer Marcin Rusak partnered with champagne house Perrier-Jouët to translate the hidden life of plants into a sculptural, ...
Design : Luxury : Drink
Why Myndstream and Mayo Clinic believe music is the future of medicine

Daily Signals

Why Myndstream and Mayo Clinic believe music is the future of medicine

Global wellness music brand Myndstream has partnered with Mayo Clinic to explore the clinical potential of functional music in healthcare.
Health : Music : Technology
Stat: US sports fans show high engagement across travel, gaming and media

Daily Signals

Stat: US sports fans show high engagement across travel, gaming and media

According to GWI’s latest Global Fan Study, 62% of US sports fans are more likely to take three to four international trips per year compared with ...
Sports : Travel : Statistic
How new Evil Ray suncare brand taps the unhinged humour opportunity

Daily Signals

How new Evil Ray suncare brand taps the unhinged humour opportunity

Australian creative agency Pembleton has unveiled Evil Ray, a bold new sunscreen brand designed in collaboration with iconic Australian artist Reg ...
Beauty : Healthcare : Sunscreen
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN