Hauntology

31 : 03 : 2011 Folk : Nostalgia : Ritual

People are fleeing the storm clouds of recession, concerned about wasted resources and environmental catastrophe. In response, they are remembering and revamping long-forgotten customs and crafts, revisiting nostalgia and ready to rediscover the world as explored in our Revivalism macro trend.

Hauntology

WANT TO READ MORE?

BECOME A MEMBER TODAY

DISCOVER OUR MEMBERSHIPS

Already a member? Click here to log in.

Discover More Design Directions
Rebranding Nature

Design Directions

Rebranding Nature

To lure Gen Z outdoors and engage them in conservation and climate activism, nature itself is getting a rebranding.
Design : Sports & Leisure : Sustainability
Seductive Opulence

Design Directions

Seductive Opulence

As wellness takes centre stage in luxury, brands are captivating discerning consumers with a provocative twist, using seductive imagery to craft al...
Wellness : Luxury : Seduction
Synthesised Beauty

Design Directions

Synthesised Beauty

The visual language of conscious beauty is being redefined as the rise of biotechnology and digital innovation inspires creatives to re-imagine wha...
Beauty : Biotechnology : Digital
Synth-aesthetic Evolution

Design Directions

Synth-aesthetic Evolution

From dystopia to delight, an AI-aesthetic Revolution is transforming how we perceive and embrace artificial intelligence.
Design : AI : Artificial Intelligence
Divergent Design

Design Directions

Divergent Design

Designers are reframing the narrative surrounding neurodiversity from disability to hyperability through rich visual noise and joyful stimulation.
Design : Intersectionality : Health And Wellness
Pliable Playscapes

Design Directions

Pliable Playscapes

Inspired by Generation Zalpha’s productivity, an energetic and assertive visual language is emerging that reflects their can-do attitude and capaci...
Youth : Branding : Media
Unrefined Intimacy

Design Directions

Unrefined Intimacy

The visual narrative of sex and pleasure is being reset for a new era of raw, confrontational and inclusive advertising, communications and experie...
Design : Health And Wellness : Advertising & Branding
Frivolous Foods

Design Directions

Frivolous Foods

The visual definition of nourishment is evolving to celebrate a less sterile approach that combines nostalgia, escapism and pleasure.
Food : Drink : Wellness
Graphic Activism

Design Directions

Graphic Activism

Activism narratives are being reframed through the lens of one-world, future-positive mindsets, fuelled by online conversation and nostalgic aesthe...
Society : Design : Fashion
Positive Barriers

Design Directions

Positive Barriers

Designers are reframing the visual language of social distancing, using colour and familiar materials to encourage safer navigation of our built en...
Health : Wellness : Covid-19
You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more