Authenticity

News

SXSW 2024 daily recap: Brand-building 101 for cultural relevance

With numerous superbrands present at SXSW, discussions revolved around the intricacies and insights of brand establishment, ranging from the identi...

SXSW 2024 : Marketing : Creator Economy

Moonflowers saffron celebrates Afghan heritage

News

Moonflowers saffron celebrates Afghan heritage

Saffron brand Moonflowers is repositioning the ancient spice through a visual identity that celebrates Afghan land and culture, the women who harve...

Food & Drink : Packaging : Health & Wellness

Covid-19: Jack Daniel’s makes social distancing social

News

Covid-19: Jack Daniel’s makes social distancing social

The campaign shows how people around the world are staying connected during the coronavirus pandemic.

Drinks : Connection : Covid-19

Photo-verification start-up provides peace of mind

Big Ideas

Photo-verification start-up provides peace of mind

US – Some 93% of Americans suspect images they view online have been edited, according to a survey commissioned by Truepic.

Digital : Technology : Media

Creative caffeine

News

Creative caffeine

Mexico City – Blend Station is a new coffee shop inspired by the rejuvenating properties of caffeine.

Coffee : Anti-authenticity Marketing : Branding

Big Ideas

Face off

US – QallOut is a new video platform for head-to-head livestream video debates.

QallOut : The Dislocated World : Post-truth Politics

Health-conscious Kids

Micro Trends

Health-conscious Kids

As society becomes more health-conscious, wellness is trickling down to the youngest generation.

WellJelly : China Drewitt : Fitness Trackers

Preview: Band Brands

News

Preview: Band Brands

Merchandise has become a booming industry that has expanded well beyond its roots.

Merchandise : Music : Fashion

Cannes Lions 2016: Digital ambition

Big Ideas

Cannes Lions 2016: Digital ambition

Cannes - Anna Wintour delivered a keynote that focused on innovation and creativity in the digital age.

Cannes Lions 2016 : Condé Nast : Media

Future Forecast 2016

Markets

Future Forecast 2016

LS:N Global’s Future Forecast highlights the key trends set to make your business more profitable, innovative and attuned to consumers’ needs in 20...

2016 Predictions : Social Commerce : Fresh Batch Beauty

Preview: Luxe Pack Monaco

News

Preview: Luxe Pack Monaco

Monaco – Sensory applications, sustainable solutions and digital authentication were among the topics on the agenda at Luxe Pack Monaco 2015.

Luxe Pack : Sensory Applications : Pop-up-shop

Luxe Pack Monaco 2015: Overview

Big Ideas

Luxe Pack Monaco 2015: Overview

Sensory applications, sustainable solutions and digital authentication were among the topics on the agenda at Luxe Pack Monaco 2015.

Luxe Pack : Packaging : Monaco

Anti-authenticity Marketing

Macro Trends

Anti-authenticity Marketing

Tales of authenticity and heritage are leaving a bad taste in consumers’ mouths as brands mercilessly misappropriate these values and divest them...

Beyond Borders : Authenticity : Heritage

LDF Network Evening 2015: Leanne Wierzba

News

LDF Network Evening 2015: Leanne Wierzba

London – The desire to be seen as authentic prevents brands from evolving, says curator, critic and writer Leanne Wierzba.

Leanne Wierzba : Authenticity : Luxury

Jacques Panis: Reviving Shinola

Viewpoints

Jacques Panis: Reviving Shinola

Jacques Panis, president of Shinola, explains how the watch and leather goods brand was brought back from near extinction.

Shinola : Detroit : Makers Mondays

Craft in the Age of Anti-authenticity

News

Craft in the Age of Anti-authenticity

London – Have terms such as ‘craft’ and ‘artisanal’ lost their meaning? We find out more with some of the country’s finest craftspeople.

Craft : Artisanal : Authenticity

Remaking an icon

Big Ideas

Remaking an icon

Boston – Converse’s iconic trainer, the Chuck Taylor All Star, has undergone its first redesign in almost a century.

Converse : Nike : Chuck II

News

Trading places

Milan – Two of Italy’s most influential design galleries recently decided to mix things up and swap house.

Occupazione : Luisa Delle Piani : Dimore Gallery

Dare to be different

Big Ideas

Dare to be different

Cannes Lions 2015 – Music producer and recording artist Pharrell Williams has highlighted authenticity and the courage to be different as essenti...

Cannes Lions 2015 : Authenticity : Cannes

Digital discovery

News

Digital discovery

London – LS:N Global caught up with Sarah Fletcher, casting director at Feels, to talk about talent discovery and authentic marketing.

Sarah Fletcher : Feels : Storm

Space programme

News

Space programme

London – A new collective, Listeners Project, creates short films using the backdrop of some of London’s soon-to-be demolished or renovated private...

Listeners Project : Ben Lambert : Film

Beautiful banking

News

Beautiful banking

Stockholm – Design studio Snask has achieved the impossible and made investment banking interesting.

Nordea Markets : Snask : Rebrand

José de Cabo: Being authentic

Viewpoints

José de Cabo: Being authentic

Authentic marketing is about tapping into the potential of the social web, explains Olapic co-founder José de Cabo.

Retail Experience : Jose De Cabo : Olapic

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