Digital discovery

London – LS:N Global caught up with Sarah Fletcher, casting director at Feels, to talk about talent discovery and authentic marketing.

• Feels app runs in partnership with Storm Model Management
• Helps models, musicians and vloggers connect with brands

‘The whole idea of Feels is about helping people to be discovered, whether you’re an aspiring model, vlogger or musician,’ explains Fletcher. Feels acts like a filter on the disorientating world of Instagram, to help brands in search of future faces.

‘Brands don’t want the archetypal model,’ says Fletcher. ‘They want someone with personality who has things going on beyond the image.’ The platform enables brands to create casting calls by utilising a global user base. Launch partner Levi’s found the face of its Line 8 collection through the app. 

The Big Picture: As the vlogging revolution has shown, consumers no longer want an unattainable vision of beauty. Find that sweet spot between aspiration and reality with our Real Talk microtrend. For more on the latest insights from the rapidly innovating world of beauty, buy a copy of our Beauty Futures 2015 report.