Beautiful banking

30 : 04 : 2015 Nordea Markets : Snask : Rebrand

Stockholm – Design studio Snask has achieved the impossible and made investment banking interesting.

  • Rebrand of Nordea Markets presents its humble ethos in a refreshing way
  • Stands out in the bland world of corporate finance
Nordea Bank branding by Snask, Stockholm. Photography by Carl Dahlstedt. Nordea Bank branding by Snask, Stockholm. Photography by Carl Dahlstedt.
Nordea Bank branding by Snask, Stockholm. Photography by Carl Dahlstedt. Nordea Bank branding by Snask, Stockholm. Photography by Carl Dahlstedt.
Nordea Bank branding by Snask, Stockholm. Photography by Carl Dahlstedt. Nordea Bank branding by Snask, Stockholm. Photography by Carl Dahlstedt.
Nordea Bank branding by Snask, Stockholm. Photography by Carl Dahlstedt. Nordea Bank branding by Snask, Stockholm. Photography by Carl Dahlstedt.
Nordea Bank branding by Snask, Stockholm. Photography by Carl Dahlstedt. Nordea Bank branding by Snask, Stockholm. Photography by Carl Dahlstedt.

Design studio Snask’s rebrand of Nordea Markets has brought to life the investment bank’s ‘one size doesn’t fit all’ ethos with a striking new visual identity. Styled as a humble and personable alternative in a world filled with corporate lingo, Snask borrowed from the visual language of bespoke craftsmanship to communicate the Nordea Market mission statement of providing a tailored, quality approach to every customer, without the opulence.

The Big Picture: Consumer faith in financial services has hit rock bottom and ostentatious displays of wealth are in poor taste. Look to our Geo Luxe design direction to convey quality and luxury with taste and authenticity.

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