LDF Network Evening 2015: Leanne Wierzba

London – The desire to be seen as authentic prevents brands from evolving, says curator, critic and writer Leanne Wierzba.

Speaking to LS:N Global at last week’s Design in the Age of Anti-authenticity Network Evening, Wierzba explained how some brands are guilty of using authenticity as a blunt tool that often fails to convey their nuances.

‘I think notions of authenticity always involve some sort of suppression of that complexity and contradiction that is essential to life,’ she says. 

Thanks to the internet, consumers are used to seeing behind the curtain of brand narratives – a shift that, according to Wierzba, cannot be reversed.

The Big Picture: Consumers have become bored by the existing brand lexicon. Book your place at Beyond Borders, our Autumn/Winter 2015 Trend Briefing, to find out more.