Tales of authenticity and heritage are leaving a bad taste in
consumers’ mouths as brands mercilessly misappropriate these values and divest
them of meaning.
Layer design studio creates a secure digital wallet, Apple limits smartphone usage, Hairstory uses essential oils to encourage healthier hair growth.
Organic Basics makes sustainable garments accessible,...
Fernando Desouches, managing director of New Macho at BBD...
Testosterone-centric gym culture is increasingly
out of step with a new generation of men who want to become physically and
mentally strong, without adopting a #ripped macho mindset.
As consumers become acutely aware of sponsored Instagram...