Tales of authenticity and heritage are leaving a bad taste in
consumers’ mouths as brands mercilessly misappropriate these values and divest
them of meaning.
Middle East – Nike continues
to be a driver of change in the Arab world with its new advertising campaign that focuses
on female athletes.
US – New research from McKinsey shows that brands are...
Global – Brands are increasingly recognising that idealised...
Brands are increasingly recognising that idealised visions of family and marriage are no longer effective marketing tools.
Madrid – The Barceló Torre de Madrid hotel has a...