Located in the Condesa neighbourhood, the coffee shop features branding that aims to wake visitors up as much as the coffee on offer.
Bold illustrations of eyes in varying states of alertness allude to the nature of caffeine as a stimulant, and the modern, pared-back branding is consistent across the logo, packaging and interior design. Traditional markers of an artisanal coffee house are abandoned in favour of white walls, bright lighting and pale wood, which are punctuated by Futura’s bespoke illustrations on the walls and soft furnishings.
‘We are tired of cosy cafés filled with vintage wood, lightbulbs and kraft packaging,’ a spokesperson from Futura told LS:N Global. ‘We have been around for 10 years with the same kinfolk aesthetic. It’s about time we started proposing new stuff. Blend Station was our chance to do something different that would wake us up as much as coffee does.’