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Paris – Kenzo’s short film Sun to Sun is like a Harajuku Quadrophenia, with its modern adaptation of Japanese folk tale Momotarō.
The film, written and directed by duo Partel Oilva, features two girls who escape their reality through the liberation that their motor bikes give them. The action switches between real-life locations shot in Kamakura, Fujisawa and Tokyo, and the animé world created by animator Sanghom Kim.
Complete with an atmospheric soundtrack by collective Geinoh Yamashirogumi, Sun to Sun plays on Kenzo’s heritage in a way that doesn’t linger on the past. The fairytale is a way into Japanese culture, but thereon in it’s all about the innovators.
Authenticity is a hard thing to get right in communications. Consumers are more disdainful than ever of advertising clichés about heritage. Honesty and self-awareness are virtues to celebrate in Anti-authenticity Marketing.