Magical mystery tour: Forest turned into fairytale woodland

31 : 07 : 2014 Futuretainment : Rabbit Hole Entertainment : Moment Factory

Coaticook, Québec – Experiential agency Moment Factory has transformed Le Parc de la Gorge de Coaticook into a mystical woodland.

Forest Lumina by Moment Factory, Quebec Forest Lumina by Moment Factory, Quebec
Forest Lumina by Moment Factory, Quebec Forest Lumina by Moment Factory, Quebec
Forest Lumina by Moment Factory, Quebec Forest Lumina by Moment Factory, Quebec
Forest Lumina by Moment Factory, Quebec Forest Lumina by Moment Factory, Quebec
Forest Lumina by Moment Factory, Quebec Forest Lumina by Moment Factory, Quebec

The Foresta Lumina is a 2km trail through the park featuring a range of multimedia installations that was built to attract more tourists to the area. Although Le Parc de la Gorge attracts hikers for day trips, the night-time attraction is meant to entice visitors to stay in the region overnight and contribute more tourist dollars to other parts of the town. 

Renowned for its experiential installations, Moment Factory was commissioned to transform the forest. The team was inspired by the natural forms of the trees and local forest folklore. They used projection mapping, light installations and an ethereal soundtrack to create a world in which fairies and other mystical creatures roam.

In our latest macrotrend, Neo-Tolkienism, we identified how fantasy is not only for pop culture, but integrating itself into other parts of life. Foresta Lumina is translating the imaginings of old legends into a multimedia immersive event that makes them as real as ever.

Read our Rabbit Hole Entertainment section to see which sectors are creating immersive experiences to provide an escapist fantasy from the everyday. 

Discover More Daily Signals
Heineken leverages the power of fandom to spark friendship between strangers

Daily Signals

Heineken leverages the power of fandom to spark friendship between strangers

International brewer Heineken has launched Fans Have More Friends, a sponsorship platform built on the idea that shared passions are one of the fas...
Fandom : Sports : Drinks
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals shaping culture right now. This week, foresight analyst Seyi ...
Bridgerton : Regency : Balls
Stat: Uptick in night-routine content reflects a shift towards protective wellness

Daily Signals

Stat: Uptick in night-routine content reflects a shift towards protective wellness

Night-routine content on TikTok rose 46% year-on-year in Q4 (October–December) 2025, reaching 13.2m weekly views, according to new research from Kyra.
Health : Wellness : Sleep
The Future Laboratory launches 2026 events calendar

Daily Signals

The Future Laboratory launches 2026 events calendar

The 2026 events calendar is here. Don’t just follow the future – get ahead of it. Join The Future Laboratory in 2026 for a programme of inspiring p...
The Future Laboratory : Events : Calendar
How diet sodas fell out of fashion

Daily Signals

How diet sodas fell out of fashion

Consumers are turning their backs on diet drinks, with zero sugar emerging as the preferred signifier of healthier indulgence.
Drink : Health : Food Retail
Stat: Alcohol abstinence in England rises as sober-curious lifestyles gain traction

Daily Signals

Stat: Alcohol abstinence in England rises as sober-curious lifestyles gain traction

Almost a quarter of adults in England (24%) now abstain from alcohol, marking a notable rise from previous years when non-drinkers consistently acc...
Drink : Stat : Statistics
How forpeople used bio-electrical tree data to shape Tree Aid’s rebranding

Daily Signals

How forpeople used bio-electrical tree data to shape Tree Aid’s rebranding

London-based creative studio forpeople has unveiled a pro bono rebranding for international development charity Tree Aid, placing living systems at...
Design : Nature : Technology
Bara brings Welsh flavours to South London

Daily Signals

Bara brings Welsh flavours to South London

Bara is London’s first café dedicated to Welsh cuisine, opening in February 2026 in Peckham, southeast London.
Food : Hospitality : Cuisine
Stat: Silent mental health crisis among women over 50

Daily Signals

Stat: Silent mental health crisis among women over 50

Almost two in three women over 50 in the UK struggle with their mental health, yet nearly nine in 10 do not seek help, according to new research co...
Generation X : Women's Health : Mental Health
Childline gamifies digital pressure to prompt reflection among teens

Daily Signals

Childline gamifies digital pressure to prompt reflection among teens

British counselling service Childline has launched a new campaign, Race to a Milli, designed to raise awareness of the pressures of online life for...
Technology : Health : Wellness
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN