Magical mystery tour: Forest turned into fairytale woodland

31 : 07 : 2014 Futuretainment : Rabbit Hole Entertainment : Moment Factory

Coaticook, Québec – Experiential agency Moment Factory has transformed Le Parc de la Gorge de Coaticook into a mystical woodland.

Forest Lumina by Moment Factory, Quebec Forest Lumina by Moment Factory, Quebec
Forest Lumina by Moment Factory, Quebec Forest Lumina by Moment Factory, Quebec
Forest Lumina by Moment Factory, Quebec Forest Lumina by Moment Factory, Quebec
Forest Lumina by Moment Factory, Quebec Forest Lumina by Moment Factory, Quebec
Forest Lumina by Moment Factory, Quebec Forest Lumina by Moment Factory, Quebec

The Foresta Lumina is a 2km trail through the park featuring a range of multimedia installations that was built to attract more tourists to the area. Although Le Parc de la Gorge attracts hikers for day trips, the night-time attraction is meant to entice visitors to stay in the region overnight and contribute more tourist dollars to other parts of the town. 

Renowned for its experiential installations, Moment Factory was commissioned to transform the forest. The team was inspired by the natural forms of the trees and local forest folklore. They used projection mapping, light installations and an ethereal soundtrack to create a world in which fairies and other mystical creatures roam.

In our latest macrotrend, Neo-Tolkienism, we identified how fantasy is not only for pop culture, but integrating itself into other parts of life. Foresta Lumina is translating the imaginings of old legends into a multimedia immersive event that makes them as real as ever.

Read our Rabbit Hole Entertainment section to see which sectors are creating immersive experiences to provide an escapist fantasy from the everyday. 

Discover More Daily Signals
Coach spotlights banned books in Explore Your Story campaign

Daily Signals

Coach spotlights banned books in Explore Your Story campaign

Luxury brand Coach has partnered with publishing company Penguin Random House and a range of independent publishers across Asia-Pacific to create f...
Luxury : Design : Marketing
New collagen research points to a more precise era of beauty claims

Daily Signals

New collagen research points to a more precise era of beauty claims

A review from the UK’s Anglia Ruskin University has confirmed that daily collagen supplementation delivers measurable improvements in ski...
Beauty : Wellness : Health
Stat: Asia’s middle class gripped by financial anxiety, FWD survey finds

Daily Signals

Stat: Asia’s middle class gripped by financial anxiety, FWD survey finds

More than 70% of Asia’s middle-class consumers feel anxious about their financial wellbeing, limiting their ability to plan for the long term, acco...
Anxiety : Midlife : Generation X
Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Daily Signals

Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Merrell is celebrating its 45th anniversary with the launch of its first global brand platform, It Starts Outside, and a new creative direction aim...
Sports : Wellness : Advertising & Branding
Men’s Health magazine republishes deleted CDC pages as public health information disappears

Daily Signals

Men’s Health magazine republishes deleted CDC pages as public health information disappears

Men’s Health magazine is republishing online pages and datasets previously accessible on the Centers for Disease Control and Prevention website.
Health And Wellness : Public Health : Media
Stat: How convivial dining is on the decline

Daily Signals

Stat: How convivial dining is on the decline

Nearly one in five people now eat dinner on the sofa, according to a new global study by Ingka Group (Ikea’s parent company) – a sign that the...
Food : Drink : Statistic
How Norway’s Consumer Council is fighting back against enshittification

Daily Signals

How Norway’s Consumer Council is fighting back against enshittification

The Norwegian Consumer Council has launched a satirical film campaign to accompany its new report on the deterioration of digital products and serv...
Technology : Value : Sustainability
Is fashiontainment the future of retail loyalty?

Daily Signals

Is fashiontainment the future of retail loyalty?

Fashion retailer Gap Inc has launched Encore, a loyalty programme designed to connect fashion, entertainment and cultural experiences across its po...
Fashion : Retail : Gap
Stat: Gen Z faces a widening gender divide

Daily Signals

Stat: Gen Z faces a widening gender divide

A survey of 23,000 people in 29 countries suggests that Gen Z men hold more traditional views on gender roles than older generations, revealing a c...
Society : Gen Z : Statistc
ITB Berlin 2026: Regenerative hospitality takes centre stage

Daily Signals

ITB Berlin 2026: Regenerative hospitality takes centre stage

On the final day of ITB Berlin 2026, speakers highlighted regenerative hospitality as the next frontier for luxury travel, calling for a shift from...
Travel : Hospitality : Sustainability
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN