Magical mystery tour: Forest turned into fairytale woodland

31 : 07 : 2014 Futuretainment : Rabbit Hole Entertainment : Moment Factory

Coaticook, Québec – Experiential agency Moment Factory has transformed Le Parc de la Gorge de Coaticook into a mystical woodland.

Forest Lumina by Moment Factory, Quebec Forest Lumina by Moment Factory, Quebec
Forest Lumina by Moment Factory, Quebec Forest Lumina by Moment Factory, Quebec
Forest Lumina by Moment Factory, Quebec Forest Lumina by Moment Factory, Quebec
Forest Lumina by Moment Factory, Quebec Forest Lumina by Moment Factory, Quebec
Forest Lumina by Moment Factory, Quebec Forest Lumina by Moment Factory, Quebec

The Foresta Lumina is a 2km trail through the park featuring a range of multimedia installations that was built to attract more tourists to the area. Although Le Parc de la Gorge attracts hikers for day trips, the night-time attraction is meant to entice visitors to stay in the region overnight and contribute more tourist dollars to other parts of the town. 

Renowned for its experiential installations, Moment Factory was commissioned to transform the forest. The team was inspired by the natural forms of the trees and local forest folklore. They used projection mapping, light installations and an ethereal soundtrack to create a world in which fairies and other mystical creatures roam.

In our latest macrotrend, Neo-Tolkienism, we identified how fantasy is not only for pop culture, but integrating itself into other parts of life. Foresta Lumina is translating the imaginings of old legends into a multimedia immersive event that makes them as real as ever.

Read our Rabbit Hole Entertainment section to see which sectors are creating immersive experiences to provide an escapist fantasy from the everyday. 

Discover More Daily Signals
The Trend: Women’s Sports Economy

Daily Signals

The Trend: Women’s Sports Economy

Summer 2025 will be remembered as a landmark season, shaping the future for women’s sport. While star athletes such as British football player Chlo...
Sports : Health : Wellness
The Big Idea: Muscle Longevity

Daily Signals

The Big Idea: Muscle Longevity

Muscle health is emerging as the next frontier of longevity lifestyles, with consumers increasingly focused on building and preserving strength wel...
Health : Wellness : Sport
The Campaign: Oura flips the script on ageing in new Give Us the Finger campaign

Daily Signals

The Campaign: Oura flips the script on ageing in new Give Us the Finger campaign

In June 2025, wearable health tracker Oura launched a campaign challenging cultural norms around ageing 
Health : Wellness : Sport
The Viewpoint: Democratising wellness

Daily Signals

The Viewpoint: Democratising wellness

In 2025, Neko Health opened UK clinics in Manchester and London (Covent Garden and Shoreditch), with the latter becoming the brand’s new flagship l...
Health : Wellness : Sport
The Space: Nike and Palace build a playground for London’s creative youth

Daily Signals

The Space: Nike and Palace build a playground for London’s creative youth

In November 2025, Nike and Palace joined forces to launch Manor Place, a free cultural and sporting hub in South London that brings skateboarding, ...
Health : Wellness : Sport
The Trend: Mood-matching Fashion

Daily Signals

The Trend: Mood-matching Fashion

Fashion discovery is evolving, guided by emotional cues and powered by generative AI. Rather than surfacing static product results, next-gen tools ...
Fashion : Retail : Search And Discovery
The Big Idea: Viva Tech 2025: Five Sustainable Fashion Start-ups

Daily Signals

The Big Idea: Viva Tech 2025: Five Sustainable Fashion Start-ups

At VivaTech 2025, fashion-focused innovators showcased how AI can be used to tackle the industry’s sustainability challenge.
Fashion : Technology : VivaTech
The Campaign: Depop reframes second-hand fashion as secret to personal style

Daily Signals

The Campaign: Depop reframes second-hand fashion as secret to personal style

Fashion resale platform Depop (now a subsidiary of Etsy) has launched its largest US campaign to date. Created by Uncommon Creative Studio, Where T...
Fashion : Secondhand Market : Retail
The Viewpoint: Wearable Skincare

Daily Signals

The Viewpoint: Wearable Skincare

Sylva’s founder Tallulah Harlech was diagnosed with psoriasis when she was just nine years old. LS:N Global spoke to the fashion stylist and consul...
Fashion : Skincare : Wellness
The Space: Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

Daily Signals

The Space: Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

At Paris Haute Couture Week, Iris van Herpen unveiled Sympoiesis, a collection steeped in material innovation.
Fashion : Couture : Biofabrication
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN