Fantasy world: How Neo-Tolkienism is affecting the lifestyle sectors

30.07.2014 Pop Culture : Fantasy : Neo-Tolkienism

London – In our mid-summer macrotrend report on Neo-Tolkienism we examine how, driven by a rise in fantasy pop culture and the desire to escape, this niche genre is having a powerful effect on lifestyle sectors.

Being a fantasy fan is no longer an embarrassing secret, but a badge worn with pride. The genre’s domination of pop culture is changing the consumer mindset and prompting people to look to brands to lead them down the rabbit hole into another world.

For more, watch our preview video above, in which LS:N Global reporter Rowland Manthorpe discusses the highlights of the trend with LS:N Global junior journalist Daniela Walker.

LS:N Global members can read the full macrotrend report here.

You have 1 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more