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Fantasy world: How Neo-Tolkienism is affecting the lifestyle sectors

By Rowland Manthorpe 30.07.2014 Pop Culture : Fantasy : Neo-Tolkienism

London – In our mid-summer macrotrend report on Neo-Tolkienism we examine how, driven by a rise in fantasy pop culture and the desire to escape, this niche genre is having a powerful effect on lifestyle sectors.

Being a fantasy fan is no longer an embarrassing secret, but a badge worn with pride. The genre’s domination of pop culture is changing the consumer mindset and prompting people to look to brands to lead them down the rabbit hole into another world.

For more, watch our preview video above, in which LS:N Global reporter Rowland Manthorpe discusses the highlights of the trend with LS:N Global junior journalist Daniela Walker.

LS:N Global members can read the full macrotrend report here.

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