Novel idea: Beat Girl inspires engaging story

30.07.2012 Advertising : Ads : Storytelling

International – Transmedia production company beActive is putting to the test the storytelling potential of image-sharing network Pinterest by publishing Beat Girl, an interactive drama and web series.

Inspired by the novel Beat Girl by Jasmina Kallay, beActive is pinning photos, images and exclusive video content to its BeatGirlWorld pinboard under the guise of the book’s main character Heather Jennings. Heather provides her Pinterest followers with daily updates and video content documenting her journey, problems, fights, struggles and passion for music.

This is a great example of a brand bringing a fictional character to life through social media. For more on how your brand can use storytelling to engage and connect with your audience, read our Personality Brands microtrend.

You have 2 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more