What do we use cookies for?
We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.
Preview: Altruvation
Global – This week’s microtrend examines the big brands mixing altruism and open-source innovation.
- Toyota and Tesla have opened up their patents, even to competitors
- Kering is sharing its sustainable methodologies with the industry as a whole
Fueled by Bullsh*t series presented by Toyota Mirai, US
Powerwall by Tesla, US
Toyota Mirai
Openness drives innovation, as open-source software development demonstrates, and for purpose-driven Immortal Brands, it makes no sense to hoard technological secrets. By throwing open their doors to enable anyone to become a collaborator, forward-thinking brands such as Toyota and Tesla project openness, innovation and dedication to a social mission, while giving their R&D departments a valuable advantage over less open competitors.
The Big Picture: Brands with purpose outperform their narrowly commercial peers. For more on how to give your brand meaning, read our Altruvation microtrend.
Most Recent
1
Epidemic Retail Futures:
How will retailers in 2025 cater for future viral outbreaks and enable...
2
Modern Meditation Market:
Meditation is being reframed as an accessible activity, with Covid-19 having...
3
Gen Z Perspectives: UK:
The latest edition of our Generation Z insight series reveals British...
4
Retailers must digitise fashion for the Covid era:
Bruno Antunes Luis, co-founder of Gaspard + Bruno, on how hyper-real digital...
5
Beauty Cultists:
A new generation of hyper-loyal beauty consumers are building localised...
6
How Gen Z are reshaping the offline world:
Young people have fashioned the digital world. Wilson Oryema, co-founder of...
7
Rebranding Asian food culture:
Kim and Vanessa Pham, co-founders of Omsom, discuss the importance of...
8
Mundane Gaming:
Countering our hyper-emotional online existence, gaming platforms are...
9
Rural Luxury Market:
City living is losing its allure as affluent consumers look to the...
10
Isolated Intimacy:
As the world experiences a crisis of closeness, new services are positioning...
11
The post-pandemic future of Beauty & Wellness:
Michel Brousset, the founder and CEO of incubator Waldencast, predicts a...
12
Studio Stores:
Faced with declining footfall and fallout from coronavirus, retailers are...
13
Brazil’s communities are teaching brands a resilience lesson:
With the government failing to meet their expectations, Brazil’s informal...
14
Recuperative Living:
In the aftermath of Covid-19, consumers’ collective concerns about hygiene,...
15