ASMR

Guerlain reveals the sound of craft in new content series

News

Guerlain reveals the sound of craft in new content series

Luxury beauty brand Guerlain is introducing a series of videos using ASMR, placing its long-standing sensory savoir faire in the spotlight.
Luxury : ASMR : Guerlain
A Parisian spa for a NASA-approved skin treatment

News

A Parisian spa for a NASA-approved skin treatment

Opening its doors on rue de la Sourdière, Momo Skin Studio is the first clinic in Paris to offer microcurrent technology, a facial reconstruction p...
Beauty : Health & Wellness : Geo_Paris
Stockholm uses digital art to combat commuter stress

News

Stockholm uses digital art to combat commuter stress

Outdoor media company Clear Channel has turned the city’s underground transit system into a digital art exhibition.
Wellness : Digital : Society
Lynx promotes body shaving with ASMR campaign

News

Lynx promotes body shaving with ASMR campaign

The men's grooming brand takes a humorous, down-to-earth approach in an advertisement featuring a man shaving various body parts.
Beauty : Shaving : Advertising
Cracking the market

News

Cracking the market

Seoul – Ritz Crackers has released a new ad that taps into the power of the autonomous sensory meridian response.
ASMR : Advertising : Visual ASMR
More and More: 3D Motion Design

Design Directions

More and More: 3D Motion Design

With a rendered and hyper-real aesthetic, motion design studio More and More uses digital tools to explore the sensory value of computer-generated ...
More And More : Visual ASMR : 3D Motion Design
A growing feeling

Big Ideas

A growing feeling

US – New research from Google Labs shows that South Korea and Finland are leading the way in autonomous sensory meridian response (ASMR) consume...
South Korea : Finland : Google Labs
Preview: Gastronomy Fetish

News

Preview: Gastronomy Fetish

A fresh blend of erotic exploration and culinary culture is replacing the tired tropes of food porn.
Culinary Culture : Food Styling : ASMR
Gastronomy Fetish

Micro Trends

Gastronomy Fetish

Just when we thought we couldn’t stomach any more food porn, creative industries are raising their game with a new blend of erotic exploration and ...
Culinary Culture : Sensory : ASMR
 Virtual Empathy

Micro Trends

Virtual Empathy

Brands are creating virtual reality experiences that maximise audiences’ empathy for the subject matter.
Virtual Reality : Gen Viz : E-motional Economy
Chat shows

News

Chat shows

Global – Nameless.tv is a new media company that emphasises live conversation between its viewers.
Nameless.tv : YouTube : Monegraph
Preview: Visual ASMR

News

Preview: Visual ASMR

Global – This week’s microtrend profiles a new type of visual fetishism emerging in creative communications.
The-Emotional Economy : Advertising : Digital
Visual ASMR

Micro Trends

Visual ASMR

Can slow motion make your heart beat faster? Digital creatives are drawing on sensory phenomena such as ASMR to develop a new type of visual fetish...
The E-motional Economy : ASMR : Tactility
The E-motional Economy

Macro Trends

The E-motional Economy

A new wave of sophisticated emodiversity is ushering in an era in which people are increasingly obsessed with how everything makes them feel.
Empathy : Artificial Emotional Intelligence : Mood Manipulation
Multisensory marketing

Big Ideas

Multisensory marketing

US – A new report by Shullman Research Center suggests that the best way to connect with consumers is by appealing to all the senses.
Marketing : Advertising Futures : Sensory Splurge
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