South Korea

Stat: Korean cultural wave set to double global spending by 2030

News

Stat: Korean cultural wave set to double global spending by 2030

Global spending on South Korean cultural products is projected to nearly double, reaching £109.7bn ($143bn, €130.8bn) by 2030, according to a study...

Culture : Shopping : Youth

Cosmoprof Bangkok 2024: Eight Key Takeaways

Big Ideas

Cosmoprof Bangkok 2024: Eight Key Takeaways

Cosmoprof CBE ASEAN 2024 (13-15 June) highlighted the tremendous growth potential of the region’s beauty market and its potential for leading produ...

Beauty : Asia : Cosmoprof

Stat: Emiratis are the top spenders on K-pop outside of South Korea

News

Stat: Emiratis are the top spenders on K-pop outside of South Korea

According to the 2024 Overseas Hallyu Survey conducted across 26 countries in 2023, respondents in the UAE spent the largest amount of money on Sou...

Youth : Pop-culture & Media : Society

Motionsleep AI-powered pillow takes on snoring

News

Motionsleep AI-powered pillow takes on snoring

Seoul-based 10minds secured the Best of Innovation Award at CES 2024 for its Motion Pillow, a high-tech response to snoring troubles.

Technology : AI : Health

AmorePacific makes vegan leap into ingestible beauty

News

AmorePacific makes vegan leap into ingestible beauty

South Korean beauty titan AmorePacific’s Vital Beautie brand has unveiled a ground-breaking retinol-based dietary supplement.

Beauty : Health : Wellness

New Genesis campaign aims to disrupt luxury automotive sector

News

New Genesis campaign aims to disrupt luxury automotive sector

South Korean car-maker Genesis is shaking up the luxury automotive landscape with its latest marketing initiative, Luxe is in the Details.

Mobility : Luxury : Automobiles

State of Luxury: South Korea

Markets

State of Luxury: South Korea

With rising wealth and digital fluency in its younger demographics, South Korea is well positioned as one of Asia’s most exciting and innovative gr...

Luxury : Fashion : Art

Stat: Luxury consumers prioritise conscious shopping

News

Stat: Luxury consumers prioritise conscious shopping

Consumer demand for conscious luxury products is growing, with some countries placing higher priority on sustainability than others.

Stat : Stats : Statistic

CES 2022: A robot that replaces human chefs

News

CES 2022: A robot that replaces human chefs

Aiming to eliminate the laborious process of food preparation, South Korean innovator Beyond Honeycomb has created an AI-powered robot that can rec...

Food : Culinary Technology : South Korea

A metaverse scholarship to future-proof fashion education

News

A metaverse scholarship to future-proof fashion education

Fashion school Istituto Marangoni Miami (IMM) is launching a metaverse-based scholarship in partnership with South Korean social media app Zepeto.

Fashion : Media & Entertainment : Technology

Seoul brings municipal government into the metaverse

News

Seoul brings municipal government into the metaverse

The South Korean capital is set to be the first city with its own metaverse platform, launching in 2022.

Media And Entertainment : Technology : South Korea

Stat: Solitude prevails among Japanese seniors

News

Stat: Solitude prevails among Japanese seniors

In Japan, many citizens aged over 60 are lacking in friendship – a situation more common in the country than in other nations.

Stat : Statistics : Japan

The State of Luxury: South Korea

Markets

The State of Luxury: South Korea

From culturally aware stores to VIP treatment for young male luxurians, all eyes are on South Korea as East Asia’s most exciting luxury ...

Luxury : Retail : Fashion

Stat: South Korea holds allure for alcohol brands

News

Stat: South Korea holds allure for alcohol brands

Fitch Solutions describes the country as the most attractive market in Asia for alcohol producers, while Cambodia has been considered as one to wat...

Drinks : South Korea : Alcohol

Sidekick connects tourists and locals in real-time

News

Sidekick connects tourists and locals in real-time

The app allows tourists to message locals for personalised travel advice on-the-go.

Media : Travel : Technology

This K-beauty store doubles as a production studio

News

This K-beauty store doubles as a production studio

Villa de Mûrir is a cosmetics store and branded content studio targeted at Chinese tourists.

Beauty : Cosmetics : Retail

Micro Trends

K-beauty Lite

K-beauty retailers are transforming from importers of goods to skincare brands in their own right, with private-label launches inspired by K-beauty...

Beauty : Youth : Retail

Communities

The Uncoupled

Meet the new community of citizens who are choosing to embrace singledom, polyamory and platonic love over traditional romantic relationships.

Tribe : Travel : Leisure

Nike highlights the phenomenal women of South Korea

News

Nike highlights the phenomenal women of South Korea

For International Women’s Day, the sports brand has partnered with local athletes, celebrities and K-Pop stars.

Female Futures : Sport : Culture

Thought-starter: Can young South Koreans create a better future for themselves?

News

Thought-starter: Can young South Koreans create a better future for themselves?

In a patriarchal society dominated by tradition, young South Koreans are choosing to forge their own paths rather than conform to antiquated archet...

Youth : South Korea : Culture

Emerging Youth: South Korea

Markets

Emerging Youth: South Korea

In a patriarchal society dominated by tradition, young South Koreans are choosing to forge their own paths rather than conform to antiquated a...

Youth : South Korea : Beauty

Sky garden in Seoul raises retail to new heights

News

Sky garden in Seoul raises retail to new heights

Seoul – A former inner city overpass in South Korea’s capital has been converted into an expansive green space.

Architecture : Wellness : Retail

Hyundai Card unveils its new Cooking Library

News

Hyundai Card unveils its new Cooking Library

Seoul – The Cooking Library is the latest in a series of Seoul spaces from Hyundai Card, following the opening of the finance brand’s Design L...

Hyundai Card : Cooking : Civic Placemakers

Big Ideas

Indian mission

South Korea – Consumer electronics brand LG is planning to make India its export hub.

LG : Consumer Electronics : The Dislocated World

MakeUp in Asia 2017: Review

Big Ideas

MakeUp in Asia 2017: Review

The fourth edition of MakeUp in Asia revealed in-depth insights into the Asian beauty market and enabled attendees to meet a variety of original de...

Beauty : South Korea : China

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