Sensory

Maison Francis Kurkdjian opens a fragrant public garden

News

Maison Francis Kurkdjian opens a fragrant public garden

With fragrance becoming ever-more sensory and experiential, LVMH-owned fragrance brand Maison Francis Kurkdjian is transforming gardens at the Pala...

Fragrance : Luxury : Perfume

Five Retailers Embracing Hyperphysical Store Design

Big Ideas

Five Retailers Embracing Hyperphysical Store Design

Retailers are tapping into elevated store design concepts to create memorable and meaningful customer experiences.

Retail : Architecture : Design

Psychophysical Identities

Micro Trends

Psychophysical Identities

A new wave of designers are exploring how familiar physical feelings can be translated into visual sensations and mood-lifting branding.

Design : Culture : Branding

An olfactory exhibition reworked as a virtual experience

News

An olfactory exhibition reworked as a virtual experience

The Mauritshuis gallery is bringing its olfactory exhibition to viewers at home through a fragrance box and virtual see-and-smell tour.

Design : Exhibition : Inter-covid

Lululemon’s sensory yoga mat optimises alignment

News

Lululemon’s sensory yoga mat optimises alignment

Activewear brand Lululemon is helping people to improve their yoga alignment with its sensory Take Form Yoga Mat.

Health And Wellness : Retail : Protective Performance Apparel

Ryan Elder on the power of distance in sensory marketing

Big Ideas

Ryan Elder on the power of distance in sensory marketing

The associate professor of marketing at Brigham Young University reveals how the perceived distance of a sensory experience can impact consumer beh...

Retail : Advertising : Marketing

Perfume is a new show exploring contemporary scent

News

Perfume is a new show exploring contemporary scent

London – The exhibition at Somerset House looks at 10 perfumes through visual, audio and tactile references.

Beauty : Luxury : Fashion

Sensory deprivation

News

Sensory deprivation

New York – The Guggenheim Museum has finally realised the concept for Doug Wheeler’s 1960s experiment in sensory deprivation.

Doug Wheeler : The Focus Filter : Installation

Jozef Youssef: Kitchen Theory

Viewpoints

Jozef Youssef: Kitchen Theory

Why the future of gastronomy is multisensory.

Multisensory : Kitchen Theory : Experimental Gastronomy

Gastronomy Fetish

Micro Trends

Gastronomy Fetish

Just when we thought we couldn’t stomach any more food porn, creative industries are raising their game with a new blend of erotic exploration and ...

Culinary Culture : Sensory : ASMR

Sensory Assault

Design Directions

Sensory Assault

Artists and image-makers have often found beauty in the grotesque. Now they are honing in on strange, slimy textures, coloured liquids and imperf...

Gen Viz : Sensory : Maisie Cousins

News

Garden spirit

Sydney – Distillery Botanica sources ingredients from its own garden, using an ancient method to distil the flavours of its home-grown Murraya plan...

Distillery Botanica : Murraya Plant : Garden

Luxe Pack Monaco 2015: Overview

Big Ideas

Luxe Pack Monaco 2015: Overview

Sensory applications, sustainable solutions and digital authentication were among the topics on the agenda at Luxe Pack Monaco 2015.

Luxe Pack : Packaging : Monaco

Revelation Brands

Macro Trends

Revelation Brands

The digital revolution promised to save us time, but instead we are busier than ever. It promised to broaden our horizons, but left us trapped in a...

Discovery : Chance : Serendipity

News

Off the canvas

London – The Tate gallery’s latest exhibition uses touch, taste and sound to go beyond the paint.

Tate Sensorium : Flying Object : Tom Pursey

News

Prismologie

Kuwait – Prismologie is a beauty brand using colour to invite customers to buy products based on how they want to feel.

Prismologie : Colour : Emotion

Design Directions

Euphorescence

Employing chromatic stimulation, light therapy and meditative imagery, designers are creating new environments that enhance and optimise our menta...

The Optimised Self : Zoned-out Spaces : Essential Self

Olfactive Menus

Micro Trends

Olfactive Menus

The worlds of fragrance and hospitality are colliding as chefs and mixologists craft new menus inspired by the perfumer’s lab.

Fragrance : Cocktail : Berlin

A taste of the future: If LS:N Global made… a restaurant

News

A taste of the future: If LS:N Global made… a restaurant

London – Visiting LS:N Global’s restaurant would be a multi-sensory, immersive yet humble experience for the modern diner.

Perf-hospitality : Neo-tasting Menus : Flexitarianism

Drink and be merry: If LS:N Global made… a cocktail

News

Drink and be merry: If LS:N Global made… a cocktail

London – LS:N Global’s cocktail would play with your senses, surprise with unexpected ingredients and transport the drinker to another era, but n...

Raising The Bar : Cocktails : Tolkien Tipples

Symphony of scent: Dior Homme brings a world of molecular notes to life

News

Symphony of scent: Dior Homme brings a world of molecular notes to life

Paris – Marketing a new men’s fragrance has traditionally involved a sexy male model clutching a bottle of aftershave as he poses with his top off.

Dior Homme : Fragrance : Genesis

Edible art: restaurant feeds the senses

News

Edible art: restaurant feeds the senses

Hong Kong – Multi-sensory art gallery-cum-dining space The Popsy Room has opened in Sheung Wan’s Upper Lascar Row.

The Popsy Room : Sensory : Dining

Sounding off: New recording app will resonate with storytellers

News

Sounding off: New recording app will resonate with storytellers

Copenhagen – Recho is an app that began with the question: ‘What if you could record sounds and leave them where they were recorded?’

Soundscapes : Mobile : Sensory

Match-maker: Johnnie Walker helps you find your perfect flavour

News

Match-maker: Johnnie Walker helps you find your perfect flavour

Johannesburg – If you were to have a sip of whisky, what kind would it be? That is the question Johnnie Walker asks in its online experience, Meet ...

Synaesthesia : Sensory Splurge : Whisky

Linda Stone: From quantified self to essential self

Viewpoints

Linda Stone: From quantified self to essential self

Technologist and thought-leader Linda Stone discusses the emergence of Essential Self Technologies.

Self Quants : Linda Stone : Apple

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