Doug Wheeler: PSAD Synthetic Desert III, New York. Photography by David Heald Doug Wheeler: PSAD Synthetic Desert III, New York. Photography by David Heald
Doug Wheeler: PSAD Synthetic Desert III, New York Doug Wheeler: PSAD Synthetic Desert III, New York
Doug Wheeler: PSAD Synthetic Desert III, New York Doug Wheeler: PSAD Synthetic Desert III, New York

Sensory deprivation

31 : 03 : 2017 Doug Wheeler : The Focus Filter : Installation

New York – The Guggenheim Museum has finally realised the concept for Doug Wheeler’s 1960s experiment in sensory deprivation.

  • The exhibition has been curated from drawings executed by Wheeler in 1968
  • Focused on sensory deprivation, the installation only admits five visitors at a time

The immersive exhibition, PSAD Synthetic Desert III, was created in close collaboration with Wheeler himself to produce a hermetic environment. The gallery space has been designed to function as a semi-anechoic chamber – an environment designed to suppress almost all ambient sounds – so that visitors are deprived of almost all outside acoustic stimuli, and into this silence the curators will introduce specific sounds.

The environment has also been designed to minimise optical stimuli, with the floor space filled with a multitude of white pyramids. Visitors observe these structures from a viewing platform in the middle of the room, enabling them to become fully absorbed in the space and to experience something like the enormity and isolation of the deserts in northern Arizona that so captivated Wheeler.

The Big Picture

As explored in The Focus Filter, sensory deprivation is a valuable tactic for artists and brands seeking to re-engage with a contemporary audience overwhelmed by stimuli.

Discover More Daily Signals
The Trend: Luxury Listening Rooms

Daily Signals

The Trend: Luxury Listening Rooms

As luxury continues to shift from ownership to experience, brands are increasingly turning to sound as a medium for sensorial storytelling – one th...
Luxury : Listening Rooms : Sound
The Big Idea: Walpole British Luxury Summit 2025

Daily Signals

The Big Idea: Walpole British Luxury Summit 2025

The Walpole British Luxury Summit 2025 gathered leaders from across the sector for a day of expert talks, reports and panel discussions.
Luxury : Global Events : Walpole British Luxury Summit
The Campaign: Olivier Rousteing re-imagines whisky with Johnnie Walker

Daily Signals

The Campaign: Olivier Rousteing re-imagines whisky with Johnnie Walker

Johnnie Walker unveiled its first collaboration under its luxury platform Johnnie Walker Vault, partnering with French couture designer O...
Luxury : Spirits : Fashion
The Viewpoint: Translating Legacy at The Lana

Daily Signals

The Viewpoint: Translating Legacy at The Lana

Dorchester Collection joined forces with property developer Omniyat to unveil its first hotel in the Middle East region, The Lana. LS:N Global...
Luxury : Travel And Hospitality : Design
The Space: Sporty & Rich re-imagines wellness hospitality

Daily Signals

The Space: Sporty & Rich re-imagines wellness hospitality

Popular lifestyle brand Sporty & Rich launched its first hotel residency, in partnership with The Pridwin Hotel & Cottages on New York’s S...
Luxury : Travel And Hospitality : Wellness
The Trend:  Masculinity Reset Retreats

Daily Signals

The Trend: Masculinity Reset Retreats

Men’s mental wellbeing retreats are reshaping modern masculinity, focusing on mindfulness, movement and meaningful male friendships.
Travel : Health And Wellness : Hospitality
The Big Idea: Brand Innovation Debrief: Aman

Daily Signals

The Big Idea: Brand Innovation Debrief: Aman

Aman epitomises ultra-luxury hospitality, blending serene design, bespoke service and rare experiences for a devoted high-net-worth clientele.
Travel : Hospitality : Hotel
The Campaign: Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Daily Signals

The Campaign: Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Unplugged, the digital detox brand behind off-grid cabins that lock away phones and reconnect guests with nature, has teamed up with comedian Munya...
Travel : Cannes Lions 2025: The Unhinged Humour Opportunity : Digital Detox
The Viewpoint: The New Youth Club

Daily Signals

The Viewpoint: The New Youth Club

Opened in April 2025, Moot is a membership-based youth space in northwest London redefining the concept of youth clubs for a generation seeking rea...
Travel : Hospitality : Youth
The Space: Mad Swans ushers in a new era for golf and hospitality in the UK

Daily Signals

The Space: Mad Swans ushers in a new era for golf and hospitality in the UK

Mad Swans is an innovative countryside destination by Longshot on the Mendip Hills in southwest England that opened in October 2025 to offer a fres...
Travel : Sports : Health And Wellness
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN