04 : 08 : 2015 Prismologie : Colour : Emotion

Kuwait – Prismologie is a beauty brand using colour to invite customers to buy products based on how they want to feel.

  • Range is inspired by colour psychology and the study of diffusing colour into daily life
  • ‘Colour has a very powerful effect, it has strong links to our emotions and to our mental state of being’ – Fatima Al-Sabah, founder, Prismologie
Prismologie Prismologie
Prismologie Prismologie
Prismologie Prismologie

The packaging, created by design agency Williams Murray Hamm utilises a spectrum of colour in a series of paint splashes to hint at the effects consumers will benefit from when using each product. ‘The visuals represents how the colours make you feel,’ Al-Sabah tells LS:N Global.

Colours used include white, yellow, red, green, pink and indigo, which aim to evoke confidence, perspective, passion, serenity, comfort and self-awareness, respectively. 

The Big Picture: Designers are using colour in a sensory way to boost our mood and awaken our dulled senses. For more, read our Euphorescence Macro Inspire. 

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