News 27.07.2022

Need to Know

Science-backed beauty that’s better for the planet, Versailles gardens become a perfume destination and Africa's youth look to emigrate.

What’s new on LS:N Global in Q3?

Victoria Ling for The Future Laboratory Victoria Ling for The Future Laboratory

London – The Future Laboratory continues to advance and enhance the experience of LS:N Global members, this quarter launching a range of new benefits and features.

Among the new reports and events launching this quarter that members can access are our Beauty & Wellness Futures report, including the latest macrotrend Accredited Beauty, our Innovation Debrief report for 2022, and a new report exploring how we can build a Betterverse online.

‘Our global researchers, analysts and correspondents continue to bring you, our members, the latest trends intelligence, statistics and viewpoints from innovators around the world,’ explains Kathryn Bishop, foresight editor at The Future Laboratory. ‘Membership also provides access to our full archive of trends intelligence, including over 18,000 downloadable articles, webinars, worksheets, ethnographic research studies and more to help your team navigate the future.’

Don’t forget, members also have automatic free access to our online Community, where they receive regular news updates, access to Lunch & Learn sessions, live Q&As and networking opportunities with other members as well as LS:N Global’s team of foresight analysts.

Strategic opportunity

Download our latest What’s New on LS:N Global PDF to discover the new benefits, features and exclusive research available to members of LS:N Global

Haeckels reimagines bio-positive skin and homewares

Haeckels London store. Photography by Louise Melchior, UK Haeckels London store. Photography by Louise Melchior, UK
Haeckels Skin, UK Haeckels Skin, UK

London – Progressive beauty company Haeckels is introducing a line of clinically backed skincare designed around the microbiome, along with a timeless homeware collection. In particular, the company is championing Bio-positive Beauty with circular, biodegradable packaging innovations, alongside efforts to combat waste and transform end-of-life cycles for products.

Haeckels Home will provide seasonally changing and refillable home fragrance and candles designed around hyper-local supply chains, while Haeckels Skin will centre on compostable ocean-first skincare. ‘It isn't in our DNA to stand still,’ says Charlie Vickery, managing director. ‘With the new Haeckels, we again rip up the rulebook to present the new natural. Created by a local team of designers, scientists, creatives and industry outsiders, this new Haeckels brings pioneering science-backed technology and materials to a newly awakened consumer without sacrificing aesthetics.’

Here, Vickery highlights key themes from our latest Beauty & Wellness macrotrend Accredited Beauty, in which we forecast a future of beauty underscored by science, bio-technology and product certification.

Strategic opportunity

Consider the future challenges – from supply chains to climate shifts and changing consumer needs – and how these can shape R&D that is more symbiotic and supportive of nature

Maison Francis Kurkdjian opens a fragrant public garden

France – With fragrance becoming ever-more sensory and experiential, LVMH-owned fragrance brand Maison Francis Kurkdjian is transforming gardens at the Palace of Versailles into a destination for olfactory fans.

Known affectionately as the Perfumer’s Garden, it will be home to hundreds of plants and blooms used in perfume-making, and is the result of a collaboration between the Trianon Estate’s gardeners and Francis Kurkdjian.

Opening in spring 2023, the Perfumer’s Garden will provide a sensory escape for visitors, evolving with the seasons. It's also a celebration of the Palace’s history as a home for perfume-making, dating back to the 17th century when Louis XIV commissioned work on gardens as a space to grow heady, fragrant flowers.

According to LVMH: 'With the Perfumer’s Garden, visitors will have a chance to discover Versailles from a fresh bucolic perspective amidst a captivating garden previously closed to the public.'

For more on the emergence of public luxury spaces, look out for our upcoming article, Luxury Landmarks.

Perfumer's Garden by Francis Kurkdjian, France

Strategic opportunity

Luxury and heritage brands have an opportunity to transform historical spaces into places of sensory escapism, relaxation and community at a time when many people are seeking connections with both brands and their peers

Stat: Over half of Africa’s young adults want to emigrate

Africa's young adults, Africa Africa's young adults, Africa

Concerns about long-term prospects are driving a desire by young people in Africa to emigrate, as optimism that their country is heading in the right direction declines. On average, 52% of Africa’s youth population aged 18–24 are considering moving to another country in the next three years to secure employment and educational opportunities. The findings are according to the 2022 Africa Youth Survey by the Ichikowitz Family Foundation (IFF).

Conducted across 15 countries, the study outlines recommendations for African governments to encourage young people to stay, including entrepreneurship programmes, investment in education, tackling corruption, better healthcare, and improved internet access and penetration.

With Africa set to account for 42% of the global youth population by 2030, according to the Population Reference Bureau, it will become ever more important for Western brands to capture the attention of the world’s youngest continent. Our interview with Yannick Do, founder of African lifestyle platform Dola, unpacks opportunities for brands to connect.

Strategic opportunity

As Africa becomes a hub for youth culture, look to collaborate with local brands and create opportunities to empower young people

Previous News Articles
Christofle serves humour and elegance at French Open

News

Christofle serves humour and elegance at French Open

French silversmith Christofle is injecting humour into its latest campaign to promote a limited-edition collection in partnership with the French O...
Luxury : Sport : Food & Drink
Nissan unveils fragrance to power up Shanghai E-Prix drivers

News

Nissan unveils fragrance to power up Shanghai E-Prix drivers

Nissan has ventured beyond automobiles, launching a unique perfume named Smell My Dust aimed at enhancing its drivers' performance at the inaugural...
Mobility : Fragrance : Design
Microsoft introduces Copilot AI companion for Minecraft adventures

News

Microsoft introduces Copilot AI companion for Minecraft adventures

Microsoft has teased a new integration of its AI companion Copilot with sandbox game Minecraft.
Gaming : AI : Technology
Stat: Fast food is becoming a luxury for cost-conscious Americans

News

Stat: Fast food is becoming a luxury for cost-conscious Americans

A recent study conducted by Lending Tree reveals that Americans are increasingly viewing fast food as a luxury due to inflation-driven price hikes ...
Food & Drink : Fast Food : Cost Of Living
Walmart unveils 3D e-commerce platform for Gen Z shoppers

News

Walmart unveils 3D e-commerce platform for Gen Z shoppers

Walmart has launched a new e-commerce platform, Walmart Realm, featuring digital doubles of selected products available in real-life stores.
Retail : Technology : Gaming
Kirin Holdings launches saltiness-enhancing electric spoon

News

Kirin Holdings launches saltiness-enhancing electric spoon

Kirin Holdings has unveiled the Electric Salt Spoon, enhanced tableware that can elevate the umami and salty taste of low-sodium foods.
Food & Drink : Technology : Health
New research alerts on healthspan gender gap

News

New research alerts on healthspan gender gap

Women live longer than men but experience more years in declining health, a gap that researcher Maddy Dychtwald explores in her book Ageless Aging:...
Longevity : Gender Gap : Wellness
Stat: Gaming for self-expression is fuelling growth in gaming

News

Stat: Gaming for self-expression is fuelling growth in gaming

According to online fan community Fandom’s Inside Gaming 2024 report, almost half (46%) of gamers list creation, imagination and self-expression as...
Gaming : Identities : Technology
Domenico Formichetti unveils space-inspired footwear collection

News

Domenico Formichetti unveils space-inspired footwear collection

Domenico Formichetti is channelling interstellar aesthetics in his latest PDF SS24 footwear collection.
Fashion : Space : PDF
NIO House Amsterdam is an EV flagship turned community space

News

NIO House Amsterdam is an EV flagship turned community space

Electric vehicle manufacturer NIO has revitalised a historic seven-storey building on Amsterdam’s Keizersgracht, blending 19th-century architectur...
Design : Retail : Retail Spaces
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more