Apple

Big Ideas

Brand Innovation Debrief:  Alo Yoga

Alo Yoga has grown from its Los Angeles home into a globally renowned and coveted brand, using aspirational luxury, the rise of sporty lifestyles a...

Fashion : Sports & Leisure : Retail

Mytheresa makes luxury shopping hyper-immersive with Apple Vision Pro app

News

Mytheresa makes luxury shopping hyper-immersive with Apple Vision Pro app

German luxury e-commerce giant Mytheresa leads the pack of retailers embracing the newly launched Apple Vision Pro technology.

Luxury : Technology : Retail

Apple’s new Shot on iPhone film celebrates Chinese Gen Z’s resilience

News

Apple’s new Shot on iPhone film celebrates Chinese Gen Z’s resilience

In celebration of the Lunar New Year, Apple’s seventh annual Shot on iPhone film, Little Garlic, takes a poignant look at the insecurities Gen Z fa...

Technology : Advertising & Branding : Society

Apple unveils highly anticipated AR/VR headset Vision Pro

News

Apple unveils highly anticipated AR/VR headset Vision Pro

At its 2023 Worldwide Developers Conference (WWDC), US tech giant Apple announced Apple Vision Pro, its hotly anticipated augmented reality headset.

Technology : Apple : Wearables

Micro Trends

Quiet Mode

In a world full of noise, innovative features from tech and social media companies are helping consumers who crave a new kind of quiet.

Youth : Technology : Society

Apple joins the Great Resignation in its ad trilogy

News

Apple joins the Great Resignation in its ad trilogy

The latest instalment of Apple’s Underdogs video series – which charts the career journey of a team of under-estimated employees – uses narrative-d...

Advertising & Branding : Media And Entertainment : Society

Daily Paper’s playlists solidify its sonic identity

News

Daily Paper’s playlists solidify its sonic identity

The fashion brand is tuning into the powerful medium of music and becoming an official curator on Apple Music.

Media And Entertainment : Technology : Retail

Apple gives the right to repair with its DIY service

News

Apple gives the right to repair with its DIY service

After years of resisting the right to repair movement, Apple is announcing a DIY service that will allow customers to fix their own devices.

Technology : Sustainability : United States

Apple’s new campaign celebrates smartphone cinema

News

Apple’s new campaign celebrates smartphone cinema

For Apple’s Shot on iPhone campaign, Oscar-winning director Damien Chazelle has directed a short film shot entirely on an iPhone 11 Pro.

Media And Entertainment : Apple : Smartphones

Global tech brands unite for smart home standard

News

Global tech brands unite for smart home standard

The Zigbee Alliance has joined forces with Apple, Google and Amazon to develop a smart home standard that means new devices are likely to be compat...

Media : Technology : Entertainment

Apple rolls out approved repairs programme

News

Apple rolls out approved repairs programme

The technology company will soon let independent businesses perform the most common iPhone repairs.

Technology : Sustainability : Repairs

Apple brings AR art tours to global cities

News

Apple brings AR art tours to global cities

Apple has collaborated with the New Museum to launch a series of augmented reality experiences created by leading contemporary artists.

Technology : Leisure : Entertainment

Apple TV+ is new storytelling experience

News

Apple TV+ is new storytelling experience

The streaming service has tapped some of the biggest names in Hollywood to produce original content.

Media : Technology : Tv

Apple’s credit card prioritises simplicity, transparency and privacy

News

Apple’s credit card prioritises simplicity, transparency and privacy

The technology company has announced a first-of-its-kind of credit card that builds on the success of Apple Pay.

Finance : Technology : FinTech

Apple flaunts the gaming power of the iPhone X

News

Apple flaunts the gaming power of the iPhone X

In a new imaginary video, the tech giant highlights the power of its A11 bionic chip, a small device built into the iPhone X to improve gaming and ...

Technology : Gaming : ESports

Could tech brands do more to combat phone addiction?

Viewpoints

Could tech brands do more to combat phone addiction?

Global technology companies and app creators might be addressing technology addiction, but are they doing enough?

Digital : Technology : Smartphones

Addressing cryptocurrency security and the future of haircare

News

Addressing cryptocurrency security and the future of haircare

Layer design studio creates a secure digital wallet, Apple limits smartphone usage, Hairstory uses essential oils to encourage healthier hair growth.

Fintech : Technology : Beauty

Morality Recoded

Macro Trends

Morality Recoded

Our traditional moral frameworks of religion and family are declining. Institutions, brands and consumers are now re-evaluating the power of innova...

Technology : Retail : Mobility

Augmented Retail

Micro Trends

Augmented Retail

As augmented and virtual reality continues to grow towards an expected market value of £80.3bn ($108bn, €91.3bn) by 2021, brands are using the tec...

Retail : Digital : Fashion

Today’s headlines, including New Museum takes art out of the gallery

News

Today’s headlines, including New Museum takes art out of the gallery

In today’s daily digest: Leisure Center offers experiential retail, Apple focuses on diagnostics, Scrubd brings transparency to male grooming, and ...

Retail : Culture : Beauty

Have we reached peak wellness?

Viewpoints

Have we reached peak wellness?

With millions around the world dying from non-communicable diseases and an increase in ageing populations, has the concept of wellness become a bit...

Wellness : Health : Technology

Mira’s Prism headset is making AR more accessible

News

Mira’s Prism headset is making AR more accessible

Los Angeles – The product will be powered by the iPhone and will sell for $99.

Technology : AR : Digital

Will modular design soon be mandated?

Viewpoints

Will modular design soon be mandated?

With electronics brands reluctant to invest in modular design, legislators are taking matters into their own hands.

Technology : Design : Media

Apple opens a store inspired by Emirati culture

News

Apple opens a store inspired by Emirati culture

Dubai – The kinetic shop front takes a placemaking approach to re-invent the traditional shopping centre experience.

Retail : Architecture : Culture

State of repair

Big Ideas

State of repair

US – A growing number of US states are seeking legislation to enable consumers to repair certain electronic devices.

Whole-system Thinking : Electronics : Sustainability

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