United States

America’s New Age of Parenting

Big Ideas

America’s New Age of Parenting

Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles – c...
Youth : Health & Wellness : Society
The New Normal: Gun Violence in America

Viewpoints

The New Normal: Gun Violence in America

As gun violence reaches an epic scale, our US foresight analyst Carly Ettinger explores the rise of the gun safety tech market – and what this reve...
Gun Safety : US : Security
Stat: Belief in online conspiracies greater among US teens than adults

News

Stat: Belief in online conspiracies greater among US teens than adults

A study published in August 2023 has shown that teenagers are significantly more likely to believe online conspiracy theories than older generation...
Youth : Media & Entertainment : Society
Stat: Recreational drug use is soaring in the US

News

Stat: Recreational drug use is soaring in the US

American adults are fond of recreational drugs – new data reveals that in 2022, drug use hit an all-time high in the US.
Youth : Cannabis : America
Stat: US Gen Z do not solely define wealth as financial security

News

Stat: US Gen Z do not solely define wealth as financial security

In its 2023 Young Investor Research report, US Bank reveals how American Gen Z, in contrast with their elders, define wealth as more than financial...
Gen Z : Finance : United States
Stat: Young Americans delay marriage due to financial concerns

News

Stat: Young Americans delay marriage due to financial concerns

A recent survey of 906 Gen Z and Millennials conducted by the Thriving Center of Psychology sheds light on the reasons behind young Americans’ hesi...
Youth : Marriage : Gen Zen
Stat: The most liveable US city is not in North America

News

Stat: The most liveable US city is not in North America

In its annual report on the world's most liveable cities, released in June 2023, The Economist Intelligence Unit (EIU) reveals that Honolulu (Hawai...
Europe : Hospitality : City
Capital B revives Black community reportage

News

Capital B revives Black community reportage

Non-profit news organisation Capital B is addressing the loss of heritage Black newspapers with a graphic identity that gives the organisation a fe...
Media & Entertainment : Society : Travel & Hospitality
Architects threaten to unionise in the US

News

Architects threaten to unionise in the US

For the first time since 1940, architects in the US are threatening to unionise.
Architecture : Union : Workers Union
Stat: The issue of inequality transcends the political spectrum

News

Stat: The issue of inequality transcends the political spectrum

Throughout history, economists of different political persuasions have been known to disagree on all kinds of fiscal policies – but this is no long...
Stat : Stats : Statistic
Stat: Girls and women are disrupting the golf sector

News

Stat: Girls and women are disrupting the golf sector

According to a report by the National Golf Foundation, more girls and women are starting to play golf in the US.
Stats : Stat : Statistic
Apple gives the right to repair with its DIY service

News

Apple gives the right to repair with its DIY service

After years of resisting the right to repair movement, Apple is announcing a DIY service that will allow customers to fix their own devices.
Technology : Sustainability : United States
Trump backers will spend more on luxury than non-supporters

Big Ideas

Trump backers will spend more on luxury than non-supporters

US – Fans of the US President among high-net-worth individuals (HNWIs) plan to spend 50% more in the near future, according to YouGov.
Luxury : Retail : Finance
American Values Marketing

Micro Trends

American Values Marketing

Growing income disparity in the US has left a large segment of the American population turning inwards, holding on to local ties and valu...
Advertising : Marketing : Branding
Flights unlimited

Big Ideas

Flights unlimited

US – Subscription service Onego offers frequent fliers unlimited internal flights, making air travel more affordable for small businesses.
Onego : Subscription Service : Unlimited Flights
Alf Nucifora: How the new technology millionaires spend their money

Viewpoints

Alf Nucifora: How the new technology millionaires spend their money

Alf Nucifora, chairman of The Luxury Marketing Council of San Francisco, explains how to understand luxury spending in the San Francisco Bay Area.
Silicon Valley : San Francisco : Bay Area
Number of American multi-generational households soars

Big Ideas

Number of American multi-generational households soars

A new study has found that the number of multi-generational households in America has doubled in the past 30 years. 
Boomerang : Pew Research : United States
Cannes Lions 2014: Jury shares their favourite Cyber gems

Big Ideas

Cannes Lions 2014: Jury shares their favourite Cyber gems

The Cannes Lions Cyber jury discusses some of the outstanding entries this year that didn't win the Grand Prix. 
Cannes Lions 2014 : Advertising : Cyber
Chromebooks surge in popularity in US

Big Ideas

Chromebooks surge in popularity in US

Google’s laptops now account for 25% of all low-cost laptops sold in the US.
Chromebook : Google : Laptops
Hermès celebrates its US success with a female-focused launch

Big Ideas

Hermès celebrates its US success with a female-focused launch

At the Manhattan launch of its autumn women's collection, Hermès toasted its burgeoning US business.
Hermès International : Feminist Luxury : Luxury Retail
Taco Bell moves upmarket with new fast casual offer

Big Ideas

Taco Bell moves upmarket with new fast casual offer

Fast food chain Taco Bell is to open a premium taco restaurant called US Taco Co.
Taco Bell : Fast Casual : Yum Brands
US rents increasingly unaffordable for middle class

Big Ideas

US rents increasingly unaffordable for middle class

City rents in the US are outpacing rises in middle-class income.
United States
Cosmoprof Worldwide Bologna 2014: Part 1

Big Ideas

Cosmoprof Worldwide Bologna 2014: Part 1

The beauty world was out in force seeking the new and the next at Cosmoprof Worldwide Bologna 2014.
Beauty+ : Cosmoprof : Cosmopack
US consumers gradually adopt the mobile wallet

Big Ideas

US consumers gradually adopt the mobile wallet

The number of US consumers using their smartphones as mobile wallet devices is increasing gradually, but they remain a minority.
Mobile Wallet : Mobile Payments : Cashless Futures
Bates Motel website invites fans into mysterious world

Big Ideas

Bates Motel website invites fans into mysterious world

A&E has created an interactive website to promote its show Bates Motel
Bates Motel : A&E : Television
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