News 28.08.2023

News

New Genesis is disrupting the luxury automotive sector, Marc Jacobs introducing perfume capsules and why young Americans delay marriage due to financial concerns.

New Genesis campaign aims to disrupt luxury automotive sector

Luxe is in the Details by Genesis, US
Luxe is in the Details by Genesis, US
Luxe is in the Details by Genesis, US
Luxe is in the Details by Genesis, US

South Korea – South Korean car-maker Genesis is shaking up the luxury automotive landscape with its latest marketing initiative, Luxe is in the Details. The campaign, which focuses on the brand’s line of SUVs, employs cutting-edge technology and shifting viewpoints to highlight intricate vehicle details.

Using motion control cameras replicating complex movements, the film spotlights SUV models such as the 2024 GV80, GV60 and electrified GV70. This approach allows extreme close-ups of the vehicles, showcasing the craftsmanship and details that make Genesis stand out. Genesis aims to capture the attention of younger luxury shoppers and position itself as a disruptor in the luxury car world.

The campaign roll-out includes tv ads, social media content and digital partnerships. With a booming luxury SUV market, Genesis’ focus on engaging visuals and its unconventional approach align with its vision to challenge the luxury automotive status quo.

This focus on craftsmanship as the future of luxury is a subject that we explore in more detail in our upcoming luxury macrotrend report, Luxury Recrafted. RSVP now to attend our webinar taking place on 5 September from 4:30pm to 5:30pm BST.

Strategic opportunity

In a crowded market, luxury businesses need to hone in on the elements that make their products worthy of the price tag: quality and craftsmanship. Are you effectively communicating the attention to detail that goes into production?

Marc Jacobs converts classic Daisy perfume into capsule format

Daisy Drops by Marc Jacobs Daisy Drops by Marc Jacobs

US – Marc Jacobs’ iconic Daisy fragrance, known for its flower-shaped flacon, has been given a makeover. A new compact version encapsulates the perfume in pea-sized drops, offering a travel-friendly alternative.

Daisy Drops come in small round tins that could be mistaken for mints containing 30 individual fragrance capsules.

Embracing sustainability, the capsules developed by Marc Jacobs Beauty use natural ingredients, omit alcohol and minimise plastic waste.

The gel inside each drop dries quickly on application and leaves no residue, only a long-lasting scent. This novel format in perfumery easily fits in handbags, promises no spills and requires less packaging.

As such, Daisy Drops serve the dual purpose of accommodating frequent travellers while providing a lower-cost option for consumers with tighter budgets or unsure if they want to commit to the full size without a test drive.

The Daisy Drops disrupt traditional fragrance norms, echoing packaging and product application directions we have been tracking in skincare, such as Réduit’s smart delivery skincare devices.

Strategic opportunity

Players in the beauty, food and drink industries should explore eco-friendly single-use packaging innovations, such as Marc Jacobs’ Daisy Drops, to meet rising consumer demand for sustainable and on-the-go solutions

Stat: Young Americans delay marriage due to financial concerns

Ssense Bridal Capsule Collection, Canada Ssense Bridal Capsule Collection, Canada

US – A poll of 906 Gen Z and Millennials – all in a relationship but unmarried – conducted by the Thriving Center of Psychology and released in June 2023 sheds light on why young Americans hesitate to marry. While most participants (83%) aged 18–42 express a desire to marry one day, financial constraints have become a significant obstacle. The survey reveals that 73% of respondents find the cost of marriage in the current economy to be too high. Spiralling inflation has driven up wedding expenses, with the average US wedding costing £23,785 ($30,000, €27,770) in 2022, according to The Knot.

Numerous couples find that the potential debt associated with a lavish wedding isn’t a worthwhile trade-off. This contributes to a larger societal trend where one out of every four 40-year-old Americans remains unmarried, according to Pew Research Center.

Factors such as fear of failed relationships and societal expectations also influence younger generations’ approach to marriage. Almost half of those polled said they feared potentially getting divorced in the future.

As explored in our Modern Marriage report, on top of cost, sustainability, identity and mental health are now being taken into consideration by Gen Z and Millennials when considering getting married. But these generations consider marriage as an optional – not a necessary – life stage.

Strategic opportunity

Amid inflation and a new approach to weddings from Gen Z and Millennials, marriage industry players and outside competitors must adapt their offers and prices to a new wave of cost-conscious nuptials

Previous News Articles
Kopparberg launches UPF40 football shirts to promote sun safety during Euros

News

Kopparberg launches UPF40 football shirts to promote sun safety during Euros

As the UEFA European Football Championship approaches, Kopparberg is tackling sun safety with the launch of UPF40 football shirts.
SPF : Advertising & Branding : Alcohol
Jouissance fragrances are inspired by erotic literature

News

Jouissance fragrances are inspired by erotic literature

London-based fragrance brand Jouissance is launching a trio of scents inspired by erotic literature.
Beauty : Pop-culture & Media : Society
Foresight Friday: Seyi Oduwole, intern

News

Foresight Friday: Seyi Oduwole, intern

This week, intern Seyi Oduwole discusses IT girl initiatives, the ad-hoc accessories beauty trend and Fenty Hair’s entrance into the haircare market.
Society : Pop-culture & Media : Technology
Stat: The dirty truth about AI's energy consumption

News

Stat: The dirty truth about AI's energy consumption

Artificial intelligence, along with data centres and cryptocurrencies, is projected to significantly increase electricity consumption globally.
Sustainability : Pop-culture & Media : Technology
Netflix to release 14 video games based on titles such as Emily in Paris

News

Netflix to release 14 video games based on titles such as Emily in Paris

Netflix has announced 14 new video games, expanding its current gaming portfolio with exciting new titles and release dates for highly anticipated ...
Gaming : Pop-culture & Media : Society
Our Place’s Wonder Oven is a compact one-stop-shop appliance

News

Our Place’s Wonder Oven is a compact one-stop-shop appliance

Our Place has rolled out a 6-in-1 countertop appliance that combines multiple cooking functions in a sleek design.
Design : Food & Drink : Technology
Lovehoney champions senior sexual health with Queen Bees initiative

News

Lovehoney champions senior sexual health with Queen Bees initiative

Sex toy brand Lovehoney is recruiting ‘senior sexperts’ to advise older adults on enhancing their intimate lives.
Sex : Health & Wellness : Society
Stat: Survey shows LGBTQ+ employees still feel marginalised at work

News

Stat: Survey shows LGBTQ+ employees still feel marginalised at work

The Workmonitor Pulse survey, which shed light on the experiences of LGBTQ+ employees worldwide, showed that 41% of employees say their w...
Workplace : Health & Wellness : Society
Heinz and Kappa honour Italy’s game day sandwich-makers

News

Heinz and Kappa honour Italy’s game day sandwich-makers

In collaboration with sportswear brand Kappa, Heinz has launched a football kit celebrating the unsung heroes of game days – Italy’s sandwich-maker...
Advertising & Branding : Food : Sports & Leisure
 Anthropologie launches adaptive fashion collection

News

Anthropologie launches adaptive fashion collection

Anthropologie has launched an adaptive apparel collection, re-imagining eight best-sellers to better fit the lives and needs of the disabled commun...
Fashion : Health & Wellness : Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more