Gen Zen

Stat: Survey finds that Millennials lead astrology interest

News

Stat: Survey finds that Millennials lead astrology interest

A survey conducted by the Harris Poll sheds light on astrology’s popularity among different generations in the US.
Astrology : Society : Millennials
Headspace XR lands on Meta Quest

News

Headspace XR lands on Meta Quest

Headspace XR, the immersive mental wellness platform, expands its reach to Meta Quest 2, 3 and Pro devices, offering fully immersive VR and mixed-r...
Technology : Wellness : VR
Stat: FootballCo explores shifting fan preferences in global football

News

Stat: FootballCo explores shifting fan preferences in global football

New research from FootballCo reveals that a surge in young player-over-club fans is reshaping traditional football landscapes.
Sports : Youth : Entertainment
Stat: Alcohol industry’s health claims targeted at younger Australians

News

Stat: Alcohol industry’s health claims targeted at younger Australians

A study led by the George Institute for Global Health reveals that the alcohol industry is increasingly using health claims like ‘low calorie’, ‘lo...
Food & Drink : RTD : Nutrition
Gen Z Activism

Micro Trends

Gen Z Activism

As polarisation deepens in the US, Gen Z are using their voice online, and in office, to create change.
Society : Youth : US
Stat: US Gen Z are buying groceries online and collecting in-store

News

Stat: US Gen Z are buying groceries online and collecting in-store

A report analysing US adults’ grocery shopping habits has revealed Gen Z’s propensity for online food shopping.
Retail : Ecommerce : Food
Stat: Singaporeans across generations show strong support for local businesses

News

Stat: Singaporeans across generations show strong support for local businesses

A recent study by American financial service corporation American Express reveals that the majority of Singaporeans are enthusiastic supporters of ...
Retail : Sustainability : Society
Stat: Gen Z feel pressure to align food habits with identity

News

Stat: Gen Z feel pressure to align food habits with identity

Global communications firm Ketchum’s recent survey of 2,000 children and those aged 13 and above explores the distinctive food habits of Generation...
Food & Drink : Society : Gen Zen
Stat: Young Americans delay marriage due to financial concerns

News

Stat: Young Americans delay marriage due to financial concerns

A recent survey of 906 Gen Z and Millennials conducted by the Thriving Center of Psychology sheds light on the reasons behind young Americans’ hesi...
Youth : Marriage : Gen Zen
New Genesis campaign aims to disrupt luxury automotive sector

News

New Genesis campaign aims to disrupt luxury automotive sector

South Korean car-maker Genesis is shaking up the luxury automotive landscape with its latest marketing initiative, Luxe is in the Details.
Mobility : Luxury : Automobiles
Stat: Beano Brain reveals Coolest Brands list for Gen Alpha in 2023

News

Stat: Beano Brain reveals Coolest Brands list for Gen Alpha in 2023

Beano Brain, a kids insights consultancy from the UK’s Beano Studios, has compiled a 2023 Coolest Brands list for Gen Alpha.
Generation Alpha : Generation Zalpha : Gen Zalpha
Palace Skateboards joins forces with McDonald’s on cinematic universe

News

Palace Skateboards joins forces with McDonald’s on cinematic universe

British streetwear brand Palace Skateboards has once again shown its flair for unexpected collaborations, teaming up with fast food giant McDonald’...
Food & Drink : Fashion : Mcdonadls
Danse Macabre

Micro Trends

Danse Macabre

Taking dark humour to the next level, Gen Z are using death as a day-to-day source of cringe comedy – but also relatability.
Youth : Media & Entertainment : Society
Heating up Luxury Fashion for Gen Z

Viewpoints

Heating up Luxury Fashion for Gen Z

Heat co-founders Mario Maher and Joe Wilkinson explain how their mystery box concept taps into Gen Z mindsets, while offering a new way for brands ...
Luxury : Fashion : Youth
Stat: Gen Z follow a wider variety of sports than previous generations

News

Stat: Gen Z follow a wider variety of sports than previous generations

Mobile technology has forged very different sports viewing habits among Gen Z and Millennials compared to previous generations, according to a ...
Sports : Youth : Gen Zen
Stat: Gen Z’s purchasing power plummets

News

Stat: Gen Z’s purchasing power plummets

The purchasing power of Generation Z is far below that of previous generations.
Stat : Stats : Statistic
Gen Z employees co-create P&G’s textured haircare brand

News

Gen Z employees co-create P&G’s textured haircare brand

Curl patterns on the packaging enable shoppers to easily identify which products suit their hair porosity, while QR codes on the back of bottles pr...
Beauty : Health & Wellness : Youth
The Guess Gen Z lab fosters next-gen co-creation

News

The Guess Gen Z lab fosters next-gen co-creation

Apparel brand Guess Europe has teamed up with Microsoft to launch a co-creation initiative aimed at Generation Z.
Technology : Fashion : Gen Zen
Stat: Gen Z travellers ditch clichéd travel posts

News

Stat: Gen Z travellers ditch clichéd travel posts

The Generation Z travel market in the US is ready to boom, but young travellers are becoming more cautious with how they document their trips on so...
Stat : Statistics : Travel Market
Thought-starter: What happened to teenage hedonism?

News

Thought-starter: What happened to teenage hedonism?

As Generation Z enter an era of cautious hedonism, The Future Laboratory's Carla Seipp asks what this will mean for brands.
Youth : Health : Wellness
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