Mira’s Prism headset is making AR more accessible

20 : 07 : 2017 Technology : AR : Digital

Los Angeles – The product will be powered by the iPhone and will sell for £76.50 ($99, €86).

Prism by Mira, Los Angeles Prism by Mira, Los Angeles
Prism by Mira, Los Angeles Prism by Mira, Los Angeles
Prism by Mira, Los Angeles Prism by Mira, Los Angeles

With its low price point and compatibility with the iPhone, the headset makes augmented reality (AR) technology more accessible.

Other Mira users can share an experience together through the headset, and in Spectator Mode anyone with an iPad or iPhone can join the fun. The brand is already collaborating with several content studios to produce games and social experiences.

‘As developers, we wanted a way to build and experiment in AR without the need for expensive equipment,’ said Ben Taft, co-founder and CEO of Mira, in a press release. ‘We challenged ourselves to build a mobile headset that would make AR accessible to anyone.’

According to Statista, the global AR market is expected to grow to £69.5bn ($90bn, €78.2bn) by 2020, generating three times as much revenue as virtual reality (VR).

The Big Picture

  • Through lower price points and easier accessibility, the online and offline worlds continue to converge. For more, see our Awakening Tech macrotrend
  • See how Keiichi Matsuda, one of our Global Futures Forum disruptors, used AR to challenge the way people interact with the urban environment in our Activate report
Discover More Daily Signals
Delta Locals reveals the rise of human-centred travel content

Daily Signals

Delta Locals reveals the rise of human-centred travel content

Delta Air Lines is entering the travel-content space with Delta Locals, a new platform that connects users to global destinations through immersive...
Travel : Hospitality : Technology
Foresight Friday: Ella Murray, junior creative visualiser

Daily Signals

Foresight Friday: Ella Murray, junior creative visualiser

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, junior creative visualise...
Foresight Friday : Intelligence : Society
Stat: UK shoppers turn to agentic AI as Black Friday sparks surge in automated commerce

Daily Signals

Stat: UK shoppers turn to agentic AI as Black Friday sparks surge in automated commerce

New research from PSE Consulting, a UK payments and technology consultancy, reveals a sharp rise in AI-enabled shopping tools in the run up to Chri...
Retail : Artifical Intelligance : Agentic AI
South Africa's Pick n Pay banks on humour for its Christmas campaign

Daily Signals

South Africa's Pick n Pay banks on humour for its Christmas campaign

South African grocery retailer Pick n Pay has unveiled its 2025 Christmas campaign, a South African twist on the classic genie tale that taps into ...
Retail : Branding : Advertising
Why Bombardier is tapping luxury designer Elie Saab for its Global 8000 jet

Daily Signals

Why Bombardier is tapping luxury designer Elie Saab for its Global 8000 jet

As further evidence of our New Era of Gilded Luxury Travel trend, luxury brand Elie Saab has partnered with aircraft manufacturer Bombardier to des...
Luxury : Travel : Hospitality
Stat: UK school satisfaction improves yet disparities persist

Daily Signals

Stat: UK school satisfaction improves yet disparities persist

A new consolidated report from the Department for Education (DfE) reveals that British secondary school pupils are becoming more positive abou...
Youth : Education : School
Why Apple is leaning into artisanal charm for 2025 festive push

Daily Signals

Why Apple is leaning into artisanal charm for 2025 festive push

Apple’s 2025 Christmas campaign, A Critter Carol, puts human craftsmanship front and centre.
Technology : Advertising : Design
ISPO 2025: Innovation, inclusion and community drive sport’s next chapter

Daily Signals

ISPO 2025: Innovation, inclusion and community drive sport’s next chapter

At ISPO 2025 in Munich, talks, panels, activations and events spanned the full value chain of sport – from materials and manufacturing to brands an...
Global Events : Sport : Community
Stat: Young Americans drive growth across emerging social media platforms

Daily Signals

Stat: Young Americans drive growth across emerging social media platforms

A new Pew Research Center survey shows that while YouTube and Facebook continue to dominate the US social media landscape, younger u...
YouTube : Social Media : Facebook
Why smartphone-free is becoming a Christmas gift rule for kids

Daily Signals

Why smartphone-free is becoming a Christmas gift rule for kids

UK grassroots organisation Smartphone Free Childhood has launched a nationwide Christmas campaign urging parents to delay giving smartphones to the...
Advertising : Technology : Youth
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN