Trends : Micro Trends

Augmented Retail

By Daniela Walker 18 : 12 : 2017 Retail : Digital : Fashion

As augmented and virtual reality continues to grow towards an expected market value of £80.3bn ($108bn, €91.3bn) by 2021, brands are using the technology to facilitate enhanced customisation and try-before-you-buy experiences.

Augmented Retail

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