Switching screens
Nintendo Switch

Switching screens

Japan – Nintendo has announced its latest games console, the Nintendo Switch, which can change from a portable gaming device to a traditional plugged-in console.

Nintendo Switch

Japan – Nintendo has announced its latest games console, which can change from a portable gaming device to a traditional plugged-in console.

  • Nintendo aims to bridge the gap between entertainment at home and on the go with its Nintendo Switch console
  • The device can be used by single and multiple players while out of the house

Nintendo has never focused on the dedicated gamer community, but has targeted a larger demographic of casual gamers. It has been a decade since Nintendo introduced the Wii, with its introduction of the Wii remote control unit, which changed how many families played video games.

Now the Nintendo Switch is designed to do the same thing with on-the-go gaming. While portable gamers are a separate category, as the name implies, the Switch enables users to seamlessly switch from a television environment to an outside environment. The device has two controllers that can be detached from the miniature screen. This means it not only gives single gamers more control options than traditional portable devices, but it also enables multiple players to play each other without a television.

‘Nintendo Switch gives gamers the freedom to play however they like,’ said Reggie Fils-Aimé, the president and chief operating officer of Nintendo of America, in a statement. ‘It gives game developers new abilities to bring their creative visions to life by opening up the concept of gaming without boundaries.’

The Big Picture

Just as our mobile phones have changed the way we interact with entertainment, allowing consumers to view it on the go, the Nintendo Switch hopes to change the practices of casual gamers. For more on mobile gaming and shifts in the landscape, see our Video Games Market report.

Discover More Daily Signals
ITB Berlin 2026: Regenerative hospitality takes centre stage

Daily Signals

ITB Berlin 2026: Regenerative hospitality takes centre stage

On the final day of ITB Berlin 2026, speakers highlighted regenerative hospitality as the next frontier for luxury travel, calling for a shift from...
Travel : Hospitality : Sustainability
Foresight Friday, Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday, Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Fashion : Media : Interactive Runway
Stat: Luxury consumers set to boost wellness spending

Daily Signals

Stat: Luxury consumers set to boost wellness spending

According to The New Wellness Ecosystem report by Karla Otto and Phronesis Partners, 60% of luxury consumers in ...
Wellness : Luxury : Statistic
ITB Berlin 2026: Balancing ambient technology with off-grid experiences

Daily Signals

ITB Berlin 2026: Balancing ambient technology with off-grid experiences

Insights and event coverage from day two of ITB Berlin 2026. 
Travel : Itb Berlin : Hospitality
Retail Week x The Grocer: UK retail’s regional, immersive and fan-led future

Daily Signals

Retail Week x The Grocer: UK retail’s regional, immersive and fan-led future

At the Business Design Centre in London, industry professionals gathered for this year’s edition of Live: Retail Week x The Grocer, an event aimed ...
Global Events : Retail : Community
Stat: America enters its unretirement era

Daily Signals

Stat: America enters its unretirement era

The dream of retirement is slipping out of reach as rising living costs push older Americans back into the workforce.
Work : Retirement : Statistic
ITB Berlin 2026: New world order signals rising risk for global tourism

Daily Signals

ITB Berlin 2026: New world order signals rising risk for global tourism

Germany – ITB Berlin is the world’s leading travel trade show and at this year’s event former German politician Joseph Martin ‘Joschka’ Fischer del...
Travel : Itb Berlin : Global Events
How South Korea is defying Asia’s declining birth rate trend

Daily Signals

How South Korea is defying Asia’s declining birth rate trend

South Korea’s birth rate rose for a second consecutive year in 2025, with preliminary figures showing 254,000 births –the largest annual increase s...
Society : Birthrate : Population
Stat: UK Gen Z turn to trade work for security in the AI era

Daily Signals

Stat: UK Gen Z turn to trade work for security in the AI era

Younger workers are fuelling renewed job growth across the construction and trade sectors as Gen Z seek steadier pay and roles perceived to be more...
Work : Youth : Statistic
How Tressly Studios is redefining retail for textured hair

Daily Signals

How Tressly Studios is redefining retail for textured hair

London’s first dedicated textured hair concept store and salon is set to open at Lewisham Shopping Centre.
Beauty : Haircare : Retail
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN