Mrs Pound Restaurant by NCDA, Hong Kong Mrs Pound Restaurant by NCDA, Hong Kong
Mrs Pound Restaurant by NCDA, Hong Kong Mrs Pound Restaurant by NCDA, Hong Kong
Mrs Pound Restaurant by NCDA, Hong Kong Mrs Pound Restaurant by NCDA, Hong Kong
Mrs Pound Restaurant by NCDA, Hong Kong Mrs Pound Restaurant by NCDA, Hong Kong
Mrs Pound Restaurant by NCDA, Hong Kong Mrs Pound Restaurant by NCDA, Hong Kong

Stamp of approval: Appearances deceptive for new Hong Kong restaurant and bar

07 : 01 : 2015 Futuretainment : Mrs. Pound : Sheung Wang

Hong Kong – Appearances can be deceiving, especially at Mrs. Pound, a new restaurant set in the foothills of Sheung Wan’s famous antiques district.

A former food stall in the popular PMQ night market, Mrs. Pound has been re-invented using the legendary tale of a burlesque dancer and her devious lover, the married Mr. Ming.

As the story goes, Mr. Ming created a faux facade for Mrs. Pound’s speakeasy, which acted as a clandestine rendezvous for their fiery affair.

Taking queues from the cult classics of film director Wong Kar Wai, architects NCDA have imagined the secret bar, disguised to the uninitiated as a stamp shop, and only accessible by pressing a secret stamp hidden within a massive illuminated vitrine.

Inside, designers have created a beautifully crafted memento to the affair. Split into two main spaces, the Asian fusion restaurant showcases both a feminine glamour with mirrored marquee lights and delicate gold accents and a rugged masculine counterpoint the focus of which is atmospheric neon artwork.

For more on immersive, experiential branding read LS:N Global’s Futuretainment macro trend and Faction Marketing exploring brands blurring fiction with fact for a storytelling experience.

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